Frank Lewis
ROYAL RUBY RED GRAPEFRUIT…
ALAMO, TEXAS
78516
Dear Friend,
Have you heard of the “miracle” grapefruit? I am going to send you a package of them so you can enjoy them for Christmas and the Holidays.
That’s right. I’m going to send you a package (with all charges prepaid) of 16 to 20 of these “miracle” grapefruit. In fact your fruit is tree-ripening right now.
These grapefruit are most unusual. Not one man in a thousand has ever tasted one. They are so naturally sweet they don’t need any sugar. Each weighs a pound or more.
But wait a minute. Let me tell you the story of the “miracle” that produced these grapefruit.
Actually it happened in a grove owned by our family doctor, Dor. Webb, back in 1929. One of the men who was picking fruit came up to the Webb house holding six of the stranger grapefruit anyone had ever seen! A single branch of an ordinary grapefruit tree had produced these six unusual fruit --- truly a “miracle.”
These were big grapefruit, unusually big. And they had a faint red blush on their skin. The amazing thing was that when Dr. Webb sliced open the grapefruit, the fruit was a brilliant ruby red in color.
The good doctor decide to taste this strange new grapefruit. With his first spoonful his eyes opened wide! The fruit was perfect, juicy and luscious. It wasn’t sour like other grapefruit either --- it was naturally sweet without sugar.
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for some reason, we’ll never know why, nature had chosen to produce an entirely new kind of grapefruit here in our Magic Rio Grande Valley. It was incredible --- men had labored for years to produce the ideal grapefruit, and had failed. But suddenly on a single branch of one tree in one grove. Mother Nature Had done it all herself!
You can imagine the excitement! And from that one branch, grove after grove has been budded and grafted to our own Texas Ruby Red Grapefruit. Now when I say not one man in a thousand has ever tasted this grapefruit --- you can easily understand why.
To begin with, Ruby Reds are rare. You can look for them in stores, but I doubt if you’ll find one. You may find pink grapefruit, but seldom if ever do you see the genuine Ruby Reds.
So you start with the rarity of Ruby Reds, and to get to ROYAL Ruby Reds you have to get rarer yet. Only 4 to 5 percent of the entire crop will qualify as a “Royal Ruby Red.”
Each Royal Ruby Red weighs a pound – or more! Each has a rich red color, flowing juices, luscious naturally sweet flavor, and the ability to keep perfectly for many weeks.
Why, we won’t even consider harvesting a grove until I’ve checked out the fruit for tree-ripened maturity in my own testing laboratory. I check for “natural sugar,” low acid balance and high juice content. I check to see that the skin is thin. Not only does each factor have to check out, but all the factors have to be in a proper relationship to each other before I’ll harvest a grove.
And when we pick the fruit we’re as fussy as a lady trying on an Easter Bonnet! Every one of us takes a “picking ring” when we harvest. If the fruit is small enough to pass through this ring --- we don’t pick it! It simply isn’t big enough to qualify as a Royal Ruby Red!
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Even after picking there are other careful inspections each fruit must pass before I’ll ship it to you. I size the fruit. And I grade it for beauty. Sometimes The fruit will be wind scarred. I won’t ship it to you. Or sometimes it will have a bulge on the stem end that we call “sheep nose.” I won’t send it to you. You can see I really mean it when I say I ship you only perfect Royal Ruby Reds.
When your shipment arrives (remember, it will be delivered prepaid) here is what I want you to do: Just place four Royal Ruby Reds in your refrigerator until they are thoroughly cool. Then cut them in half and have the family sample this unusual fruit.
This treat is on me! You decide whether or not Royal Ruby Reds are everything I say. You determine whether or not eating a Royal Ruby Red is the fantastic taste experience I promise.
You decide. I’m betting that you and your family will want more of this superb fruit --- and on a regular basis too. If the Royal Ruby Reds make you say “yes,” then keep the remaining fruit. Otherwise return the unused fruit (at my expense) and you won’t owe me a single penny.
But you are never going to know just how wonderful genuine Royal Ruby Reds unless you sign and mail the enclosed postage-paid card right quick.
That way you are sure to receive your package containing 16 to 20 Royal Ruby Reds for you and your family to sample a few days before Christmas.
Now suppose you do like Royal Ruby Reds --- suppose you love them --- can you be sure of getting more?
You surely can. By saying “yes” to my first shipment you have the privilege of automatically joining my Winter Fruit Club. Please be assured you pay nothing in advance. But each month during the winter I’ll ship you a pack of 16 to 20 orchard-fresh, hand-selected, hand-packed Royal Ruby Reds.
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Every Royal Ruby Red you receive will have passed my tough tests. Each will weigh a pound or more. Safe delivery is guaranteed. This fruit is picked, packed and shipped each month, December through April.
You pay only after you have received each shipment. And you may skip or cancel any shipment, simply by telling me your wishes.
So sign and mail the postage-paid card today. Remember, it obligates you to nothing, except making a taste test of the best grapefruit that has ever been grown. And that taste test is on me!
Of course, as you can well imagine, when I say supplies are limited --- I’m not kidding! There’s a strong demand for Royal Ruby Reds, and the crop is extremely limited.
So to taste this “miracle” grapefruit, and have the opportunity to savor it each month during the growing season, please be sure to mail the order card now.
Sincerely,
P.S.
Mr. Harry B. Walsh wrote me recently from Connecticut saying, “...in a world so full of mass production and synthetic substitutes, it’s really a privilege to be able to enjoy one of nature’s most marvelous creations.” Amen!
