THE FRANKLIN MINT

August 10, 1970

Dear Subscriber:

Norman Rockwell, the most famous American artist of our time, has just created his first Christmas Plate.

The Franklin Mint will issue it as a limited edition work of art in solid sterling silver.

You, as an established Franklin Mint collector, are the first to be informed of this.

Christmas Plates have always been very popular with collectors, and it is interesting to note that the more limited issues have greatly appreciated in value over the years. Some limited first editions in china and crystal, only a few years old, are now selling for $1000 and more --- even though they are not made of precious metal and are not the work of a major artist.

While we cannot guarantee the extent to which our first plate will appreciate in value, we believe that it has a lot going for it. Being made of solid sterling silver, it has a basic intrinsic value to start with. And it is the work of a major artist, his first work in this medium. In addition, it is the first Christmas Plate to be issued by The Franklin Mint, the first of a new annual series. At the original issue price of $100, which includes a deluxe presentation case, it is a rather remarkable value.

There will undoubtedly be a great demand for this plate from museums and collectors around the world. But since we will produce this design only in 1970, and each plate must be individually etched, we feel certain that the supply will fall far short of the demand.

Consequently, the prestige gift stores invited to sell this plate will each have a very limited allocation, and no reorders will be accepted.

Furthermore, we will accept no direct orders from anyone except established Franklin Mint collectors like yourself --- and these individual orders will be accepted only if postmarked by August 23, 1970. No more than one plate can be sold to any subscriber, and we must reserve the right to cut off the acceptance of orders even earlier if necessary.

Therefore, if you would like to acquire one of these plates for your home, please be sure your order is postmarked as early as possible and is submitted on the enclosed special order form.

JMS/jg

Sincerely yours,
Joseph M. Segal
President