Happy faces going places.
Going where?

Dear Reader:

Share the enclosed happy face buttons with a favorite young friend or two … compliments of HIGHLIGHTS FOR CHILDREN.

You’ll help them develop reading habits and attitudes toward learning that will benefit them as long as they live --- and aid their steps toward intellectual maturity while providing fun along the way.

No, HIGHLIGHTS FOR CHILDREN --- a concept, a plan, a proved method that gives children fun with a purpose. Please let me explain:

All children enjoy learning, until some adult stops the fun. Children’s minds question, examine curious about every-

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thing they do not know or understand. Even babies want to learn by touching everything. And you must say “NO!” to a hot stove, of course. With the pressures of today’s fast-paced world, even some well-meaning adults say “NO!” to a child’s curiosity.

And then what? Where have they gone, what’s happened to the lost opportunities to help make minds more attuned to intellectual achievement and an awareness of lasting values? The direction children take is determined very early in life --- and you have the privilege of helping to forge mature, responsible citizens.

Perhaps it’s best said in the words of Highlights’ Chairman (a former school principle, by the way):

You know it’s true, because you’ve probably lived through the experience yourself. The problem, often, is to get children to do a thing well, to appreciate that they have, and then to want to repeat the experience.

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As the enclosed folder above, fun-filled issues of Highlights can help --- regardless of a child:s age, from two to twelve.

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If you believe your favorite youngsters deserve Highlights: helping hand, the enclosed shopping list provides the answer.

Say “Yes” (by sticking the proper button into place) and you’ll be activating a series of happy surprises:

1. A gift announcement that you can sign as you wish will be provided with each subscription you order --- if you order early. (We will send you an acknowledgment/invoice confirming your order.) If your order is not received early enough, we’ll send an announcement to the children in your name.
2. The first issue of HIGHLIGHTS FOR CHILDREN will follow shortly, jammed with fun and learning for all children --- interesting, fun-to-know, useful information.
3. Then, throughout the whole year, your favorite children will be reminded of you as a fresh, new issue of Highlights arrives --- addressed to each child, given by you.

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Some additional facts about the magazine may provide reasonable reassurance, and they’re contained in the accompanying brochure. You may wish to look it over now.

But it’s worth repeating that Highlights’ pages are uninterrupted by advertising. Frankly, I don’t believe we could have achieved more than 2,000,000 enthusiastic parent and teacher subscribers if they were. And, as far as I know, there’s no better gift for the price.

Highlights takes care of a whole family of children. A bargain by any standard.

Think about it now, won’t you? So many gifts are given to children in haste or last-minute desperation. So few last beyond the moment, much less the season.

You have the chance to do better. Just think about your favorite youngsters, then say YES to Highlights.

They … and you … will be glad you did.

Sincerely yours,
Garry C. Myers
President

GCM:jh

The world’s most honored children’s magazine

Highlights for Children

2300 West Fifth Avenue/P.O. Box 269 / Columbus. Ohio 43272-0002