Reason #1:

This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.

Reason #2:

Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.

Reason #3:

This book is mainly written about the psychology of cats. Clients consult the author to solve the “problems” their cats make. The author decode the real motivations behind the behaviors of cats and come up with solutions. If you like cats and mystery novels, you like this book too. I love cats and mystery novels.

The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!

The Original Text #40:

This is where Tony Buffington, an American veterinary doctor formerly at Ohio State University and now at the University of California, Davis, comes into the picture. He revolutionized the small world of internal veterinary medicine when he claimed that cystitis was also the consequence of anxiety pheromones and that it was necessary to take into consideration the stressful events in the cat’s life, especially those occurring during its period of development.⁴ I believe that this changed the minds of many of my colleagues who had hitherto taken no interest whatsoever in the psychological health of their feline patients.

The Bullet #40:

The evolution Tony Buffington made in the world of internal veterinary medicine …about psychological health of cats!

The Original Text #41:

In North America, the term “veterinary psychiatry” is still considered scary. This is beginning to change with the new generation of practitioners. A few years ago, an American colleague, Dr. Lisa Radosta, presented a paper at the World Small Animal Veterinary Association (WSAVA) entitled “Veterinary Psychiatry Potpourri,” while another colleague, Sagi Denenberg—a Slovak who studied in his home country, then in Israel and Canada, a member of the American College of Veterinary Behaviorists and the European College of Animal Welfare and Behavioural Medicine—published a book in 2020 entitled Small Animal Veterinary Psychiatry, which finally used the word “psychiatry,” anchoring our discipline in a medical approach.

The Bullet #41:

Once upon a time... even vets don't know animals have feelings!

The Original Text #42:

Cats are also a symbol of well-being and are often called as witnesses in polemical arguments. As we look at some of these, we will see that cats are frequently embroiled in controversy but little account is taken of their view of things. For example, do we have the right to impose on them a life without access to the outside? Is it ethical to perform systematic sterilization when all research on well-being demonstrates the importance of sexuality in the flourishing of an individual?

The Bullet #42:

Is it right or ethical to mechanically spay or neuter ALL cats without thinking twice simply because it is easier for humans?

Bonus #1:

The Kentaro Sono Selection 2025
~What did you read today?~
No. 22-1

In Neue Zürcher Zeitung, in the article Ein Zürcher soll bis 2040 nur noch 330 Gramm Fleisch pro Woche essen. Die Detailversessenheit der städtischen Klimaschützer kennt keine Grenzen mehr, the author Daniel Fritzsche writes:

The Bonus Bullet #1:

Switzerland is responsible for just 0.09 percent of global CO2 emissions. But still, they are working hard to show the good examples to the world.

Bonus #2:

The Kentaro Sono Selection 2025
~What did you read today?~
No. 22-2

In Neue Zürcher Zeitung, in the article Zu viel Sport schadet dem Körper – aber nur, wenn wichtige Grundregeln missachtet werden, the author Tobias Landwehr writes:

The Bonus Bullet #2:

No pain, no gain? Don't oversimplify the problem like this!