Reason #1:

This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.

Reason #2:

Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.

Reason #3:

This book is mainly written about the psychology of cats. Clients consult the author to solve the “problems” their cats make. The author decode the real motivations behind the behaviors of cats and come up with solutions. If you like cats and mystery novels, you like this book too. I love cats and mystery novels.

The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!

The Original Text #25:

When we take on a case at my clinic, we ask for a report on the cat’s marking so we can assess how this might eventually be reduced. When it involves a long-running saga or a chronic condition, the owners are often weary and somewhat impervious to signs of progress. By measuring and quantifying we can get them to stick to it, which buys us the time we need to be able to ameliorate the problem.

The Bullet #25:

Why every cat owner should keep a diary!

The Original Text #26:

To differentiate kittens detached prematurely from their mother from those who have benefited from a longer apprenticeship with the mother cat, we test their carrying reflex (being lifted by the scruff of the neck—note, it’s not violent and is definitely not a punishment—see box). If the kitten adopts a fetal or relaxed position, this indicates that it has been in contact with its mother for up to eight weeks or longer. On the other hand, if it goes into a state of hyperextension, threatening, with its claws out, this tends to suggest that it has not had the benefit of maternal contact beyond five weeks. The thinking behind this is that kittens with a “poor” carrying reflex make less companionable cats than those who have had a demonstrably more harmonious upbringing. But the results showed the opposite. People who acquired a cat with a poor carrying reflex declared themselves more satisfied after a year than those who had acquired a cat that had been raised normally.

The Bullet #26:

How to differentiate kittens detached prematurely from their mother from those who have benefited from a longer apprenticeship with the mother cat!

The Original Text #27:

Having had the kitten for only one or two days, at the time when his sphincters weren’t yet functioning, she knew that it was necessary to mimic the behavior of the mother cat to activate the perineal reflex. A gentle massage of the lower belly and the perineal zone was enough to trigger excretion, and it was then possible to wipe the kitten with toilet paper or a soft paper towel. Keeping a kitten alive at the start of its life is all well and good, but it is so much better if you can also teach it the key points of how it should function. Lydie knew this and she demonstrated the use of the litter box to Luka by scratching and depositing some of his stools and then covering them up. Like a kitten being guided by its mother, Luka was clean within four weeks.

The Bullet #27:

How to mimic a mother cat... who helps their kittens to excrete!

Bonus #1:

The Kentaro Sono Selection 2025
~What did you read today?~
No. 17-1

In EL PAÍS, in the article Los mayores de 60 comienzan una nueva revolución sexual, the author Rita Abundancia writes:

The Bonus Bullet #1:

Now SEX is not only for teenagers!

Bonus #2:

The Kentaro Sono Selection 2025
~What did you read today?~
No. 17-2

In EL PAÍS, in the article Se disparan zonas de bajas emisiones en España: ya son 49 y llegarán decenas más en 2025, the author Miguel Ángel Medina writes:

The Bonus Bullet #2:

The new try of Spain... to make Low-Emission Zones work properly!