Reason #1:

This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.

Reason #2:

Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.

Reason #3:

This book is mainly written about the psychology of cats. Clients consult the author to solve the “problems” their cats make. The author decode the real motivations behind the behaviors of cats and come up with solutions. If you like cats and mystery novels, you like this book too. I love cats and mystery novels.

The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!

The Original Text #10:

In feline behavioral medicine our first prescription is nearly always: stop the punishments. Not just physical punishment, but also raising the voice and making threats. Coercion is never part of the solution; it is only ever a source of aggravation. It’s complicated because our society and our schooling, especially for people of a certain age, tends to have been based on punishment and repression. That is why for so long cats have had the reputation of never learning anything, because models of learning for dogs and horses, as they were for children, used to be based on punishment:

The Bullet #10:

The self-proclaimed "cat expert" recommend punishments to discipline cats?

The Original Text #11:

Bipolar dysthymia in cats is a fairly close equivalent of the human bipolar condition: a mood disorder that can be triggered by certain elements in the environment or sometimes without there being any specific cause of the crisis. Living with an animal that suffers from this condition can be worrying as it may behave in unpredictable ways. Charming one minute, displaying normal behavior (such as demanding to be stroked and other displays of affection), it can change in an instant into a wildcat, attacking anyone close by, its eyes bulging and with no control over its claws or its bite.

The Bullet #11:

Bipolar cats!

The Original Text #12:

When I started out in professional practice in the late 1980s, France had more than 10 million dogs and fewer than 8 million cats. Today, in the early 2020s, with 15 million cats, France is the country with the largest ratio of cats to humans, at 1:5; in particular, the number of domestic felines is more than double that of dogs (15.2 million cats compared to 7.2 million dogs).

The Bullet #12:

Now cats outnumber dogs in France!

Bonus #1:

The Kentaro Sono Selection 2025
~What did you read today?~
No. 12-1

In the book 滚雪球：巴菲特和他的财富人生, in the chapter 38 意大利美国西部片, the author Alice Schroeder writes:

The Bonus Bullet #1:

The biography of the woman who was attacked by a man… when she was only eight years old!

Bonus #2:

The Kentaro Sono Selection 2025
~What did you read today?~
No. X-2

In the book 管理（原书修订版）下, in the chapter 第29章 怎样做人员决策, the author Peter Ferdinand Drucker writes:

The Bonus Bullet #2:

The best player in the field is not necessarily the best manager in the field!