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The Kentaro Sono Letter 2025
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2025-W02-4 | Thursday | Bonus: FREE
No. 9
From:
Kyoto-shi, Kyoto, Japan
Monday, 10:00 A.M.
January 9, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #3
part 1
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Interpretation of Cats: Understanding the Psychology of Our Feline Companions
by Claude Béata
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
This book is mainly written about the psychology of cats. Clients consult the author to solve the “problems” their cats make. The author decode the real motivations behind the behaviors of cats and come up with solutions. If you like cats and mystery novels, you like this book too. I love cats and mystery novels.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Scribner don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #1:
Is it clumsiness or communication? Many cats tip over their empty bowl at mealtimes while retaining perfect mastery of their movements: in this case, it is simply a message, a reminder of what time it is and the cat’s way of requesting food. It has no pathological significance.
The Bullet #1:
How your cats “speak” with the empty food bowl!
The Original Text #2:
A few years ago, I did a TV program on the development of babies, dogs, and cats, in which we studied a Nebelung cat,I Letti, and the way she behaved. A camera filmed her continuously over a few days, and we were able to observe that she spent a lot of time controlling her kittens. We never saw her be too tough on them. When a kitten passed over her without showing enough respect, Letti grabbed it between her paws and immobilized it for a few seconds before letting it go again. The kittens quickly learned that they had to lie still and wait until the friendly maternal taps or pressure ceased.
The Bullet #2:
How cats discipline their kittens!
The Original Text #3:
I believe we are taking a wrong turn by introducing mass sterilization for all family cats. We risk being left only with pedigree or rescue cats.
The Bullet #3:
We need mass sterilization for all cats? And then, there are only SICK “pedigree” cats in stupid pet shops.
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #3, part 1!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2025
~What did you read today?~
No. 9-1
In WIRED, in the article The School Shootings Were Fake. The Terror Was Real, the authors Dhruv Mehrotra and Andy Greenberg write:
Torswats crossed off counties on a screenshotted map of Washington as he targeted one school after another, then posted the screenshots in a private Telegram channel between calls. He boasted that he aimed to hit at least one school in every county in the state and tallied the tens of millions of dollars in disruption he hoped to inflict. “It was funny as allf uck. SHOTS HEARD,” he joked at one point, seeming to mock Jones specifically.
The Bonus Bullet #1:
The twisted mind teenager enjoy the polices get panic fearing students in the USA are slaughtered!
Bonus #2:
The Kentaro Sono Selection 2025
~What did you read today?~
No. 9-2
In The Hindu, in the article How AI is redefining death, memory and immortality, the authors Yuanyuan (Gina) Cui,Patrick van Esch write:
Imagine attending a funeral where the person who has died speaks directly to you, answering your questions and sharing memories. This happened at the funeral of Marina Smith, a Holocaust educator who died in 2022.
Thanks to an AI technology company called StoryFile, Smith seemed to interact naturally with her family and friends.
The system used prerecorded answers combined with artificial intelligence to create a realistic, interactive experience. This wasn’t just a video; it was something closer to a real conversation, giving people a new way to feel connected to a loved one after they’re gone.
The Bonus Bullet #2:
Now you can speak with “something like” your lost lover, friends, or families with the help of Artificial intelligence.
