PHONE: 075-313-3700
The Kentaro Sono Letter 2025
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2025-W02-2 | Tuesday | Bonus: FRA
No. 7
From:
Kyoto-shi, Kyoto, Japan
Tuesday, 10:00 A.M.
January 7, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 49
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #142:
Other strategies to help you find a missing cat include putting up flyers, asking neighbors to check outbuildings and garages, making a hiding place with a cardboard box by your front door, and shaking a treat packet in case it entices the cat to come out (but remember, missing cats are often scared and may be too afraid to come). Listen for your cat meowing and consider setting up a trail cam in your yard. Some local rescues or shelters will lend you a live animal trap (typically for a small fee or donation), although you will have to monitor it and be willing to free any wildlife that ends up in there.
The Bullet #142:
What can you do to find your missing cat other than putting flyers, asking neighbors, and making a hiding place with a cardboard box by your front door?
The Original Text #143:
You can follow many feline scientists and cat advocacy organizations on social media, where you will find many great stories about what we’re learning and what cats want.
The Bullet #143:
Where can you find good information sources about cats for FREE?
The Original Text #144:
Some organizations I’d like to give a special shout-out to are International Cat Care, Cats Protection, the BC SPCA, and the RSPCA, all of which put out lots of great content. The American College of Veterinary Behaviorists, the American Association of Feline Practitioners, and the American Veterinary Society of Animal Behavior also work hard to provide good information on cats. And many of the feline experts from different fields who are quoted or mentioned in this book have active feeds on social media that are well worth following.
The Bullet #144:
7 organizations you must bookmark to learn about cats!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 50!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2025
~What did you read today?~
No. 7-1
In Le Monde (MARDI 7 JANVIER 2025 | 81E ANNÉE – No 24888), in the article « Dans l’Eglise, l’idée de miséricorde l’emporte sur celle de justice », the author Agnès Desmazières writes:
De quand la prise de conscience par le Vatican de l’ampleur des violences sexuelles commises par des clercs date-t-elle ? L’historienne Agnès Desmazières publie Sans loi ni foi. Prêtres et violences sexuelles : au cœur du système catholique (Editions Payot, 2024), une plongée inédite dans les archives du Saint-Office.
The Bonus Bullet #1:
Where can we find God? Perhaps, you can't find him or her in catholic churches.
Bonus #2:
The Kentaro Sono Selection 2025
~What did you read today?~
No. 7-2
In Le Figaro (mardi 7 janvier 2025 | - N° 24 997 -), in the article À Hongkong, les écoliers planchent sur la « pensée de Xi Jinping », the author Sébastien Falletti writes:
La «pensée de Xi Jinping» a fait sa rentrée dans les salles de classe au pied du Victoria Peak.Pour la première fois, les écoliers de Hongkong devront étudier les discours du président chinois cette année, une nouvelle étape dans la reprise en main idéologique de l’ancienne colonie britannique par la Chine communiste. Un recueil des 220 discours du secrétaire général du Parti, intitulé La Modernisation de la Chine, sera distribué aux établissements, a discrètement annoncé le bureau d’Éducation, en septembre. La ministre de l’Éducation,Christine Choi Yuklin, a tenu le 25 novembre une session à Kowloon avec des chefs d’établissement pour les appeler à«lire et pleinement comprendre» ce nouveau manuel scolaire obligatoire, lequel doit «renforcer l’éducation patriotique»sur le territoire semi-autonome, selon le communiqué en chinois.
The Bonus Bullet #2:
Can Hong Kong schoolchildren accept Xi Jinping's way of education?
