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The Kentaro Sono Letter 2025
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2025-W02-1 | Monday | Bonus: ENG
No. 6
From:
Kyoto-shi, Kyoto, Japan
Monday, 10:00 A.M.
January 6, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 48
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #142:
When going on vacation, ensure that any pet sitter or cat hotel is a member of a professional body and insured.
The Bullet #142:
How to travel without worrying about your pets!
The Original Text #143:
Being able to evacuate with your pet is essential in case of natural disasters such as wildfires, earthquakes, hurricanes, and so on. Plan in advance for how this might work. Since some hotels do not accept pets, make a note of hotels near you that will allow pets to stay. We are all advised to have a grab-and-go kit in case of emergency, and this applies for your pet too. Things to include in your kit include copies of your pet’s medication and vaccination records, phone numbers for your vet and emergency vet, enough food and bottled water to get through at least seventy-two hours (or potentially up to a week), food bowl, cat litter and litter box, some cleaning supplies and garbage bags, some bedding for your cat, a brush and a washcloth if they need regular grooming or their eyes and face need to be wiped, and a few toys to help them feel at home. You may also want to include a crate that your cat could live in temporarily if you had to go to an evacuation center. Of course, you will need to put your cat in their carrier if you have to evacuate, and this will be much easier if you have already trained your cat.
The Bullet #143:
Are you and your pets ready for natural disasters such as wildfires, earthquakes, or hurricanes? If you are not sure, check these lists.
The Original Text #144:
Make sure you have a photo of your cat that shows clearly what they look like. If you ever need to make flyers, you’ll have a photo to use.
The Bullet #144:
Why you should take photos of your pets as much as possible to prepare for the emergencies!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 49!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2025
~What did you read today?~
No. 6-1
In The Washington Post, in the article Nippon Steel and U.S. Steel file lawsuits over handling of blocked deal, the author David J. Lynch writes:
Nippon Steel and U.S. Steel sued President Joe Biden on Monday over his decision to bar them from joining forces, alleging that he had violated their constitutional rights to due process in a corrupt bid to obtain political support for his reelection campaign.
The Bonus Bullet #1:
Now Nippon Steel threatens the security of America? (Japanese think Biden is joking.)
Bonus #2:
The Kentaro Sono Selection 2025
~What did you read today?~
No. 6-2
In The Wall Street Journal, in the article ‘I Only Knew How to Do One Thing’: New Year’s Violence Resurrects the Dark Side of Military Life, the authors Vera Bergengruen, Nancy A. Youssef and Tawnell D. Hobbs writes:
Desmond Cook, who joined the Marines three days after his high-school graduation and served various tours in war zones, said he felt like he’d lost his identity and the only career he’d known after retiring from the Marines in 2008.
“What do I do? I only knew how to do one thing. I knew how to blow stuff up, and I knew how to kill people,” he said.
Cook said he struggled during his service with what he now realizes was PTSD. He was short-tempered and looked for a reason to fight. The thought of being in a firefight in a war zone excited him. Large crowds made him angry. He tried to self-medicate with drugs and alcohol to feel normal.
The Bonus Bullet #2:
Are there any winner in wars?
