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The Kentaro Sono Letter 2025
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2025-W01-7 | Sunday | Bonus: CHN
No. 5
From:
Kyoto-shi, Kyoto, Japan
Sunday, 10:00 A.M.
January 4, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 46
The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #136:
If seeking behavior advice for your cat, be sure to go to a suitably qualified professional. Don’t be afraid to ask about their training and certification; they will be happy to tell you about it. Options include a board-certified veterinary behaviorist or a certified applied animal behaviorist (on referral from your vet); a certified cat behavior consultant; or, in the UK, a registered clinical animal behaviourist or an international feline behaviourist.
The Bullet #136:
The 5 certifications you can trust when it comes to cats!
The Original Text #137:
When pets lose their vision, the most common concern of their owners is for the pet’s quality of life. Other common concerns are whether the pet will become depressed and anxious and how well they will adapt to the change, according to a survey of veterinary ophthalmologists in Veterinary Record.⁵ The good news is that cats typically adjust well to losing their sight, and there are many things you can do to help. The three most useful things are keeping the home environment the same, avoiding making unnecessary changes to routines, and using your voice to help the cat.
The Bullet #137:
The 3 most useful things you can do to help your blind cat!
The Original Text #138:
Some cats are born deaf. Inherited congenital deafness, or deafness from birth, is common amongst white cats with blue eyes (although not all white cats are deaf, and if they are, it may not affect both ears to the same extent). A gene suppresses melanocytes in the fur, making the fur white, and in the eyes, making the eyes blue, and it also suppresses melanocytes in the stria vascularis of the ear. The melanocytes in the ear help to maintain high potassium levels; without them, there is damage to hair cells, causing deafness within a few weeks of the kitten’s birth.
The Bullet #138:
Why you must not trust breeders who artificially breed blue-eyed white cats!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 47!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2025
~What did you read today?~
No. 4-1
In National Geographic Italia, in the article Che cosa sono le "megachiese" e perché hanno così successo negli Stati Uniti?, the author Bill Newcott writes:
Secondo l'Hartford Institute of Religion Research, circa il 70% delle megachiese americane ha oggi più sedi satellite, rispetto al 23% delle chiese del 2000. Quasi la metà di queste chiese ha quattro o più sedi.
The Bonus Bullet #1:
Why did mega-churches get so popular in America?
Bonus #2:
The Kentaro Sono Selection 2025
~What did you read today?~
No. 4-2
In La Stampa LA ZAMPA, in the article A Milano le ceneri di cani, gatti e altri animali domestici sepolte con i proprietari. Ma nessuna epigrafe sulla lapide, the author writes:
Insieme, fino alla fine: Milano apre alle sepolture condivise tra uomo e animale. Cani e gatti – ma anche roditori, uccelli, pesci, tartarughe, conigli, criceti, furetti – potranno seguire i propri proprietari nel loro ultimo viaggio. È il risultato di una decisione storica del Comune di Milano, che ha dato attuazione alla legge regionale del 2022. Da ora, nei cimiteri della città sarà possibile tumulare le ceneri degli animali domestici all’interno delle tombe dei loro proprietari, rispettando precise regole stabilite dalla normativa.
The Bonus Bullet #2:
Now you can sleep with your pet forever in Milano.
