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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W52-6 | Saturday | Bonus: ITA
No. 363
From:
Kyoto-shi, Kyoto, Japan
Saturday, 10:00 A.M.
December 28, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 39
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #115:
Cats are what is known as obligate carnivores: they have to eat meat. They need their food to contain arginine and taurine (amino acids without which they become ill), vitamin A, and vitamin D (because they cannot make enough).⁵ If you would prefer to feed your pet a vegetarian or vegan diet, then a cat is not the right pet for you.
The Bullet #115:
Why you can't have a vegan cat! (It's not a problem of their value... their bodies.)
The Original Text #116:
Some people foods are toxic to cats. The ASPCA says you should not feed your cat chocolate or anything containing caffeine; alcohol; avocado; macadamia nuts; yeast dough (because it will rise in your pet’s stomach and can even cause a rupture); raw or undercooked meat, eggs, and bones (due to potentially toxic bacteria); anything containing the artificial sweetener xylitol (e.g., some peanut butters); onions, garlic, and chives (which cats are even more susceptible to than dogs); or large amounts of salt.⁹ Milk products can cause diarrhea, but specially formulated cat milk is available if you want to give it to your cat.
The Bullet #116:
Why you shouldn't give cats what you eat without checking the safe-food list for cats provided by some authorities like ASPCA! (XXX is good for your teeth. But it's fatal for cats.)
The Original Text #117:
According to a review published in Journal of Feline Medicine and Surgery, an obese cat is almost four times as likely as a normal-weight cat to develop diabetes, and more likely to suffer from other medical problems such as urinary tract disease and lameness.
The Bullet #117:
Why you must keep your cats lean... if you want to live with them for a long time!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 40!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 363-1
In National Geographic Italia, in the article Cosa succede agli animali esotici che sopravvivono ai loro proprietari?, the author Sadie Dingfelder writes:
Jaskulski ha lasciato poche indicazioni concrete su chi avrebbe ereditato i suoi animali, forse perché sapeva di poter contare sui suoi amici animalisti per risolvere la questione. I più difficili da collocare erano i pappagalli e le tartarughe, animali longevi che possono essere impegnativi da tenere in casa.
I pappagalli, che vivono 70 anni o più, spesso all’inizio sono abbastanza amichevoli, ma a volte diventano irascibili e difficili quando raggiungono la maturità sessuale, tra uno e sei anni, a seconda della specie, dice Sarah Lemarié, CEO di Mickaboo, un centro di recupero per pappagalli con sede a San Jose, in California. "Per ogni pappagallo amichevole verso le persone, ce ne sono molti che mordono e urlano" perché hanno paura dell'uomo.
Essendo animali altamente intelligenti e sociali, i pappagalli hanno bisogno di molte interazioni e stimoli, di una gabbia spaziosa con molti giocattoli e di trascorrere sorvegliati del tempo fuori dalla gabbia almeno due volte al giorno, dice Lemarié.
The Bonus Bullet #1:
Why you should write a will for your pets! (Especially if you have a parrot or tortoise in your family)
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 363-2
In La Zampa, in the article Il salvataggio in extremis di Tiki, gatto cieco di 20 anni finito su un lago ghiacciato, the author Ivo Albertucci writes:
Il destino di questo gatto anziano sarebbe potuto essere segnato, se non fosse stato per la prontezza di una donna che, passeggiando sulla riva, ha notato qualcosa di strano. Avvicinandosi, ha visto il gatto, ormai in difficoltà, in bilico su un ghiaccio che stava per spezzarsi. Subito ha lanciato l’allarme chiamando la polizia di Westford, mentre il ghiaccio cedeva sotto il peso del povero felino, che è finito nell’acqua gelida. In quel momento, la reazione immediata di due operai edili, Kris e Nate, ha fatto la differenza.
The Bonus Bullet #2:
Two construction workers risked their own lives... to save the blind cat from the icy water!
