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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W52-3 | Wednesday | Bonus: DEU
No. 360
From:
Kyoto-shi, Kyoto, Japan
Wednesday, 10:00 A.M.
December 25, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 36
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #106:
To introduce a new cat, you need to make them feel like they are already friends before they actually meet each other. You can do this by letting them have low-intensity contact, one sense at a time. To start, for example, take some bedding that smells of the new cat and show it to the existing cat (and vice versa), and pair it with treats to make a positive impression. Only once the cat is content with the new smell should you progress to another stage, perhaps allowing a brief distant sighting or sound of the other cat while they are distracted by a toy. Make the process very slow and gradual, and only move forwards when you know both cats are happy. It may be tempting to take something that smells of the old cat and rub it on the new one (or vice
The Bullet #106:
How to introduce a new cat in your family... when you already have other cats!
The Original Text #107:
Yet compared with other animals, cats will play more when hungry, rather than less, according to Journal of Feline Medicine and Surgery.⁸ This means that if you want to engage your cat in play, they are especially likely to be receptive to the idea just before they get fed.
The Bullet #107:
The best timing to play with your cats!
The Original Text #108:
One of the most common problems I see is when people forget that feral cats are truly wild animals and, meaning well, try to tame them. This means the cat gets guaranteed food, shelter, and veterinary care but at the cost of being able to make its own choices about proximity to humans and other animals. For most feral cats, this probably isn’t overall a beneficial trade-off, any more than it would be for a weasel, badger, or other wild animal.
The Bullet #108:
The ridiculous blunder self-proclaimed “experts of cats” always commit!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 37!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 360-1
In Neue Zürcher Zeitung, in the article Sparen, aber auch Luxus geniessen: So hat die Schweiz an Weihnachten eingekauft, the author Andrea Martel writes:
Paradoxerweise seien sie jedoch bereit, bei bestimmten Marken oder Produkten tief in die Tasche zu greifen. «Die Menschen sparen an der einen Stelle und leisten sich an der anderen etwas Besonderes», erklärt Jenni.
The Bonus Bullet #1:
Which kind of products or services do you want to sell... for everyday use or for the special occasions?
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 360-2
In Frankfurter Allgemeine Zeitung, in the article Warum die Schweden mehr arbeiten als die Deutschen, the author Sebastian Balzter writes:
Ein zweiter plausibler Grund dafür, dass die Schweden nicht so oft krank daheimbleiben wie die Deutschen: Ihr Sozialsystem ist anders gestrickt als unseres. Die Ausgaben für Sozialleistungen sind, im Verhältnis zum Bruttoinlandsprodukt, in beiden Ländern zwar ungefähr gleich hoch. Aber während in Deutschland der Löwenanteil für Transferausgaben draufgeht, etwa für Renten, fließt in Schweden anteilsmäßig viel mehr in Dienstleistungen, etwa in Kindergärten und Pflegedienste. Es ist leicht zu verstehen, wie das Arbeitnehmer entlasten kann. Sie kommen in Schweden offenkundig seltener als in Deutschland in die Lage, dass ihnen eine Krankmeldung nötig und angemessen erscheint, damit sie sich beispielsweise um Kinder und Angehörige kümmern können, anstatt ihrer bezahlten Arbeit nachzugehen.
The Bonus Bullet #2:
Are Germans lazier than Swedes?
