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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W52-2 | Tuesday | Bonus: FRA
No. 359
From:
Kyoto-shi, Kyoto, Japan
Monday, 10:00 A.M.
December 24, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 35
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #103:
Even within a colony, relationships are not all the same; cats have preferences over who they like to hang out with, and it is these preferred associates who are often found within 1 meter (39 inches) of each other. These cats will greet each other with a nose-touch, will allo-groom (groom each other) and allo-rub (rub their bodies alongside each other), and intertwine their tails. They also approach each other with the tail up, showing friendly intentions. Allo-grooming and allo-rubbing transfer scent between the cats. It is thought (though not known for sure) to maintain a “colony odor” that helps define who is in the group and who is not.
The Bullet #103:
How cats form their society! (In a way, they are like us.)
The Original Text #104:
Female cats often cooperate with each other in caring for kittens, even when they are not related to each other. This care extends to unspayed females, known as queens, helping another cat through birth, including licking the other cat’s kittens to clean them and eating the placenta. Queens will also help to take care of another cat’s kittens, nurse kittens from other cats (allo-nursing), and give them prey, as well as take food to a mother cat who is nursing her kittens. This communal care is advantageous. If kittens have to be moved suddenly, other cats are around to help. And kittens from this kind of care leave the nest ten days earlier than kittens brought up by a mother cat on her own.
The Bullet #104:
The comprehensive support for child-rearing... in cats' societies!
The Original Text #105:
A cat who was adopted as a kitten into a home where they are the only cat will have missed opportunities to learn about social interactions with other cats during late kittenhood and the early juvenile period. As a result, they may not have great social skills and are not so likely to be friendly with another cat later on in life. Spayed female cats are the most likely to be aggressive to other cats.³ If you know that you will want multiple cats, it often makes sense to get a group of two or three related kittens/cats all at once.
The Bullet #105:
Why you shouldn't take away kittens from their mothers!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 36!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 359-1
In Le Monde (MARDI 24 DÉCEMBRE 2024: 81E ANNÉE – No 24876), in the article Au Botswana, sur les traces des léopards, the author Catherine Pacary writes:
Agée de 15 ans, elle règne sur le territoire mitoyen. Mais celui-ci est depuis peu envahi par les éléphants, qui, au rythme de 300 kilos de végétaux ingurgités par jour, contribuent grandement à la déforestation.
The Bonus Bullet #1:
If protecting elephants leads to deforestation... what should we do?
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 359-2
In L'Express (n° 3833-3834 semaines du 19 décembre 2024 au 1er janvier 2025), in the article Dans la Drôme, les éleveurs face à l’avancée du loup, the author Alexandra Saviana writes:
Pour répondre à la détresse des éle- veurs, les conseils départementaux alpins – dont fait partie la Drôme – alertent régu- lièrement l’exécutif. L’abaissement annoncé du statut de protection de loup « d’espèce strictement protégée » à « espèce pro- tégée » par le Conseil de l’Europe n’a pas apaisé les élus. Inquiet d’un « pasto- ralisme en danger », les départements entendent imposer un nouveau décompte de l’animal sur leur territoire. Dans la Drôme, le canidé est devenu le dernier symptôme d’une défiance envers l’Etat.
The Bonus Bullet #2:
The ugly truth... protecting one specie always leads to another tragedy!
