PHONE: 075-313-3700
The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W51-6 | Saturday | Bonus: ITA
No. 356
From:
Kyoto-shi, Kyoto, Japan
Saturday, 10:00 A.M.
December 21, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 32
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #94:
Another study, also published in Behavioural Processes, found that both pet cats and shelter cats choose to spend more time near a stranger who is attentive rather than inattentive.
The Bullet #94:
Which people do cats like... a stranger who is attentive or inattentive?
The Original Text #95:
And studies also show that cats are sensitive to our moods and emotions, preferring a happy person to an angry one. When the owner shows positive emotions through their face and posture, compared with when they are angry and frowning, pet cats spend more time near them and engage in more positive behaviors such as purring and rubbing against them, according to research published in Animal Cognition.
The Bullet #95:
Can cats understand our emotions?
The Original Text #96:
Perhaps the purr is the nicest form of feline communication. A cat’s purr is a beautiful, rumbling sound. Kittens purr when nursing, as does their mom while they suckle. Purring is very low-pitched, with an average frequency of 27 hertz. As kittens are born deaf and blind, it’s thought they use the vibrations from the purr to help them find their mother, and purr back at her so she knows they are content.
The Bullet #96:
What do cats remember when they purr?
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 32!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 356-1
In the book Open. La mia storia, in the chapter 1, the author Andre Agassi writes:
Al momento il mio odio per il tennis si concentra sul drago, una macchina lanciapalle modificata dal mio vulcanico papà. Nero come la pece, montato su grosse ruote di gomma e con la parola PRINCE dipinta in bianche lettere maiuscole lungo la base, il drago assomiglia a una qualunque macchina lanciapalle di un qualsivoglia circolo sportivo americano. In realtà, però, è una creatura vivente uscita da uno dei miei fumetti. Il drago respira, ha un cervello, una volontà, un cuore nero – e una voce terrificante. Risucchiando un’altra palla nel proprio ventre, il drago emette una serie di rumori disgustosi. Mano a mano che la pressione aumenta nella sua gola inizia a mugolare e quando la palla gli sale lentamente alla bocca urla. Per un attimo mi sembra quasi ridicolo, come la macchina delle praline che ingoia Augustus Gloop in Willy Wonka e la fabbrica di cioccolato. Ma quando il drago punta dritto su di me e spara una palla a 180 chilometri all’ora, emette un ruggito da belva assetata di sangue che mi fa sobbalzare ogni volta.
The Bonus Bullet #1:
The stupid machine monster... which forced 7 years-old Andre Agassi to hate playing tennis!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 356-2
In the book Il vaso di Pandoro, in the chapter La compensazione del privilegio, the author Selvaggia Lucarelli writes:
Una Birkin firmata da Hermès a tiratura limitata, con valore stimato di oltre centotrentamila euro.Per la cronaca,l’influencer è uno dei pochi personaggi pubblici italiani ad aver continuato a indossare pellicce vere negli anni, nonostante il trend sia ormai in via di estinzione come molti animali del pianeta (e nonostante le critiche degli animalisti).
The Bonus Bullet #2:
The outdated Italian influencers... who still uses real-fur goods!
