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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W51-5 | Friday | Bonus: ESP
No. 355
From:
Kyoto-shi, Kyoto, Japan
Friday, 10:00 A.M.
December 20, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 31
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #91:
Cats did not pay much attention to Bach or Fauré, but when played Music for Cats they approached the speaker and rubbed their heads on it, showing their approval, according to a study published in Applied Animal Behaviour Science.
The Bullet #91:
How cats respond when they like the music!
The Original Text #92:
You may have already seen signs that you can provide a sense of security to your cat. If your cat likes to lie on your clothes when you aren’t there, they are probably enjoying the sense of security they get from the smell of you.
The Bullet #92:
Why you should get pleased when your cats lie on your clothes... unwashed!
The Original Text #93:
Surprisingly, the more successful the person was at trying to initiate contact with their cat, the shorter the interaction was. However, the more the cat was responsible for initiating interactions, the longer those interactions were.
The Bullet #93:
Why those who love cats find it difficult to make friends with cats! (Don't try to initiate contacts with cats... wait patiently.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 31!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 355-1
In EL PAÍS, in the article “Gamificar no es jugar”: cómo devolver la esencia del juego a las aulas, the author Daniel Soufi writes:
Manu Sánchez, profesor de Educación Infantil y creador de juegos de mesa como Monster Kit, denuncia que muchas aplicaciones de gamificación utilizadas en los colegios están impulsadas por una “filosofía comercial, basada en un espíritu competitivo y desvinculada de lo verdaderamente lúdico”. “Se están criando consumidores”, asegura. Explica que muchos de estos sistemas, provenientes del sector privado, buscan generar fidelización más que aprendizaje significativo. “Los juegos están diseñados para estimular el sistema de recompensa del cerebro, provocando placer y fomentando la repetición de la actividad. La gamificación ha endemoniado ese circuito”, concluye.
The Bonus Bullet #1:
The ugly truth about gamification in schools!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 355-2
In EL PAÍS, in the article El trabajo híbrido provoca “estrés tecnológico” a los empleados: “Tienes que estar siempre”, the author Jordi Pérez Colomé writes:
Algunas de las frases que cita el artículo son extremadamente habituales entre las quejas de oficinistas por este nuevo y asentado trabajo híbrido: “Sientes como que tienes que estar ahí todo el tiempo, como si tuvieras que ser esa lucecita verde siempre encendida”, “Estoy todo el rato en Slack desde el móvil, y a veces eso afecta otras cosas que debería estar haciendo” o “Podría estar trabajando, pero me distraigo y pienso: ‘Voy a revisar mis correos’, y cuando me doy cuenta, he pasado media hora mirando emails sin hacer nada en concreto”.
The Bonus Bullet #2:
Do smartphones make us really smart? Or just distracted, worried... and unconcentrated?
