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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W51-4 | Thursday | Bonus: FREE
No. 354
From:
Kyoto-shi, Kyoto, Japan
Thursday, 10:00 A.M.
December 19, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 30
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #88:
Sadly, about one out of every three cats doesn’t like catnip. It’s not a choice; it’s genetically determined. The good news is that this study demonstrates that most of these cats will love one or more of the other safe plant materials.”
The Bullet #88:
Why you can't generalize what cats like or dislike! (Sadly, the world is not so simple... We can't generalize what human like or dislike either.)
The Original Text #89:
Another way to provide scent enrichment is to simply hide food or treats in portions around your home to encourage your cat(s) to forage for it. They may be upset or confused not to receive food in their usual place at first, so begin by just moving it a little way as described by Dr. Sung earlier in this chapter. Once they are used to the idea, you can put it in different places around the house for them to find.
The Bullet #89:
How to enrich your cats' lives... by turning their daily lives into treasure hunts! (It doesn't cost additional costs. FREE!)
The Original Text #90:
Some types of music are designed especially for cats, with the aim of providing enrichment and reducing stress. Examples include Through a Cat’s Ear and Music for Cats.
The Bullet #90:
The music... made for cats!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 30!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 354-1
In Forbes, in the article This Startup Makes A Vaccine For Honeybees. Shrimp Are Next., the author Amy Feldman writes:
The Dalan vaccine defends against a devastating bacterial disease aptly named American Foulbrood, and Kleiser sees it as a first step toward keeping the roughly 3 million honeybee colonies in the U.S. healthy. It’s not the only disease bees can suffer from; about 50% of colonies and millions of bees die each year from a variety of ailments, including a nasty parasite called the varroa mite, pesticide poisoning, inadequate nutrition and the stress of traveling around the country to pollinate crops. Those are devastating numbers for beekeepers: “Imagine a cattle farmer losing 30 to 50% of their cattle each year,” said Matt Mulica, a senior project director at the Keystone Policy Center, which facilitates the Honey Bee Health Coalition. “How do you combat that?”
The Bonus Bullet #1:
How to vaccinate your honeybees!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 354-2
In Wired, in the article This VPN Lets Anyone Use Your Internet Connection. What Could Go Wrong?, the author Matt Burgess writes:
“If you’ve downloaded it, there’s a very high likelihood that your device is for sale in the marketplace for Big Mama,” says Stephen Hilt, a senior threat researcher at Trend Micro. Hilt says that while Big Mama VPN may be being used because it is free, doesn’t require users to create an account, and apparently doesn’t have any data limits, security researchers have long warned that using free VPNs can open people up to privacy and security risks.
The Bonus Bullet #2:
The true price you are paying... by using the FREE VPN!
