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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W51-1 | Monday | Bonus: ENG
No. 351
From:
Kyoto-shi, Kyoto, Japan
Monday, 10:00 A.M.
December 16, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 26
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #79:
Research on dogs published in Journal of the American Animal Hospital Association has shown that dental cleanings are associated with a 20 percent reduced risk of death. This is another reason why vet visits are so important, even if your cat is not due for vaccinations.
The Bullet #79:
The Journal of the American Animal Hospital Association reveals... dental cleanings of your dogs are associated with a 20 percent reduced risk of death!
The Original Text #80:
Dr. Rachel Szumel is a small-animal veterinarian in South Lake Tahoe, California, who has written a course on toothbrushing for dogs and cats.
The Bullet #80:
Who can we trust... when it comes to the toothbrushing of dogs and cats?
The Original Text #81:
And then really gradually plan to introduce it, maybe brushing one tooth at a time at first or even just touching their face, lifting their lip, and then introducing the toothbrush.
The Bullet #81:
How to introduce toothbrushing to your cats!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 27!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 351-1
In The Washington Post, in the article How we can better protect kids from online predators, the author Shira Ovide writes:
Many internet companies conduct automated scans of everyone’s cloud files, photos, email and more to match against databases of previously created illegal images of child sexual abuse.
Old images can recirculate for years, compounding victims’ trauma, and predators sometimes use previously created abuse images in interactions with potential new victims.
But Apple doesn’t scan for known illegal abuse images in iCloud, citing privacy and security concerns. That choice is the focus of the lawsuit filed in recent days on behalf of adults who were abused as children.
The Bonus Bullet #1:
Why you shouldn't keep sensitive data in the cloud storage... without encrypting them!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 351-2
In The New York Times, in the article Dating Apps Suck. A.I. Clones Are Making Them Even Weirder., the author Eli Tan writes:
Yeah, and then there was one particular thing I had a really difficult time, which was trying to explain to my clone that I like the outdoors, and I like nature, but I don’t actually really go in the outdoors much, and I don’t really go hiking. So my clone would always tell people that, oh, I went on this hike this weekend, and I did this, and I had to explain to it like, no, I say I like those things, but I’ve never actually owned hiking shoes, you know? I don’t know any of these places you’re mentioning because I’m just more kind of the idea of being an outdoorsy person, those type of things that seemed intuitive to me.
The Bonus Bullet #2:
Those who delegate their first date... to their “clones”!
