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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W48-2 | Tuesday | Bonus: FRA
No. 331
From:
Kyoto-shi, Kyoto, Japan
Tuesday, 10:00 A.M.
November 26, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #2
part 7
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
Purr: The Science of Making your Cat Happy
by Zazie Todd
There are three reasons why I chose this book as the material.
Reason #1:
This is one of “solution-oriented” books. When you want to create books to sell, you have to choose this format too.
Reason #2:
Animal Welfare is a big market. If you want to create books to sell, you have to choose a big market too.
Reason #3:
I love cats.
And before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
GREYSTONE BOOKS don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #19:
BREEDERS, FRIENDS, AND neighbors are common sources of kittens. Rescues and shelters can be great sources of both kittens and adult cats. For adult cats with medical conditions (such as diabetes), some organizations will cover the ongoing costs of medication.
The Bullet #19:
The organizations who will cover the ongoing costs of medication for your cats when you adopt cats with medical conditions… such as diabetes!
The Original Text #20:
For a pedigree kitten, find out which inherited disorders are common in the breed, and ask the breeder what health checks they’ve had done on the mother and father. Expect a good breeder to talk to you about these issues, and to ask you lots of questions to ensure you are a good home. Some organizations such as the Royal Society for the Prevention of Cruelty to Animals (RSPCA) in the UK have a kitten checklist that you can use.¹ Don’t bring a kitten home until they are at least 8 weeks old.
The Bullet #20:
The Royal Society for the Prevention of Cruelty to Animals reveals… XX questions to ask the breeder before adopting cats!
(Especially if you would like to adopt a pedigree kitten… never skip this critical checklist!)
The Original Text #21:
It’s a good idea to get two kittens instead of one, and indeed, some shelters and rescues will insist on this (although they may make an exception if you already have a friendly adult cat at home). Two kittens can keep each other company and be playmates, they will continue to learn from each other, and they can engage in normal feline behaviors with their fellow kitten.² As well, they will be more accepting of other cats when they are older.
The Bullet #21:
Why you should get two kittens instead of one!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #2, part 8!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 331-1
In Le Monde (MARDI 26 NOVEMBRE 2024 | 80E ANNÉE – No 24852), in the article Au Vietnam, à l’heure de l’agroécologie, the author Brice Pedroletti writes:
« C’est très utile quand on n’a pas le temps d’aller chercher des herbes », fait-elle valoir. Un espace aéré près de l’étable sert au compostage du fumier et des déchets organiques. Une machine à compacter commune à plusieurs familles permet d’en tirer des granulés noirs, légers et sans odeur : de l’engrais pour les plantations de café. C’est ainsi que le village de Nam, une centaine de maisons en bois loties au creux d’un vallon verdoyant, s’est mis à l’agroécologie. La démarche consiste à réconcilier le développement agricole avec les impératifs de durabilité et de protection de l’environnement.
The Bonus Bullet #1:
Vietnam shows us… how to compost manure and organic waste!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 331-2
In Le Figaro (mardi 26 novembre 2024 | - N° 24 963 -), in the article Les seniors, premières victimes de discriminations dans le monde du travail, the author Thomas Engrand writes:
Si la France enregistre des progrès,«elle le doit presque exclusivement auxréformes des retraites, qui font mathé-matiquement grimper le taux», tempèreFrédérique Jeske, cofondatrice de l’as-sociation Senior for Good. En revanche,«culturellement, il y a encore beaucoupde travail», estime cette ancienne diri-geante d’entreprise qui souligne que lespréjugés sur les actifs proches de la re-traite n’ont pas disparu. Ce que confir-me le baromètre Landoy de la Francequi vieillit, rendu public ce lundi 25 no-vembre. Certes, 80% des répondantsreprésentant l’ensemble de la popula-tion pensent que les plus de 50 ans«sont plus à l’écoute», mais 63% lesconsidèrent également comme «plusréticents aux changements». «Ils se fa-tiguent plus vite» pour 58% et «sontréticents aux nouveaux outils» pour54%. «Les a priori ont la vie dure»,confirme Frédéric Dabi, directeur gé-néral opinion du groupe Ifop.
The Bonus Bullet #2:
The danger of growing old in France!
