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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W45-7 | Sunday | Bonus: CHN
No. 322
From:
Kyoto-shi, Kyoto, Japan
Sunday, 10:00 A.M.
November 17, 2024
Dear Friend,
Do you remember what a “bullet” mean in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 21
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #61:
Psychologists Robert Blanchard, PhD, and Henry Biller, PhD, found that underachieving third-grade boys, all with average IQs from working-class and middle-class homes, came from homes where the father had left before the child was 5 years old.
The Bullet #61:
The devastating effect of losing your father before turning 5 years old!
The Original Text #62:
Einstein gave his wife, Mileva, a list of conditions she needed to follow if she wanted to stay with him.
A.You will make sure:
- that my clothes and laundry are kept in good order;
- that I will receive my three meals regularly in my room;
- that my bedroom and study are kept neat, and especially that my desk is left for my use only.
The Bullet #62:
The appalling “to do list” Einstein gave his wife, part A!
(What he needed was not a family, but a hotel.)
The Original Text #63:
(Einstein gave his wife, Mileva, a list of conditions she needed to follow if she wanted to stay with him.)
B.You will renounce all personal relations with me insofar as they are not completely necessary for social reasons. Specifically, you will forego:
- my sitting at home with you;
- my going out or travelling with you.
The Bullet #63:
The appalling “to do list” Einstein gave his wife, part B!
(What he needed was not a wife, but a housemaid.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 22!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 322-1
In the book 滚雪球：巴菲特和他的财富人生, in the chapter 33 解体, the author Alice Schroeder writes:
苏珊虽然慷慨大方，但她也开始需要被关注。根据她的朋友所言，她需要的其实不多，只要她丈夫一点点努力就够了。她不赞成挣钱是人生的目标。因为沃伦缺乏兴趣，所以她远离了旅行、博物馆、剧院、艺术以及其他大多数文化形式，这让她感到生活很贫乏。在公众场合，沃伦热情地赞扬她，可在家里或工作的时候，他会心无旁骛。她说，如果他能努力不时地和她一起去画廊，或者只是因为她想去，就带她去旅行，情况就会大不相同。不过，在她的强烈要求下，当他有时真的应邀露面时，那代表帮她的忙，而不是给她的礼物。
The Bonus Bullet #1:
What the wife of Warren Buffett wants from her husband! (It's not more money.)
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 322-2
In the book 管理（原书修订版）下, in the chapter 第28章 有效决策的构成要素, the author Peter Ferdinand Drucker writes:
判断什么是正确的
在开始形成决策时，决策者必须从什么是正确的入手。我们大多数人，特别是在某个组织中工作的人，通常会从下面这些问题入手回答：
- 上级能够接受的决策是什么？
- 我知道财务那边的人是不会喜欢这个决策的，可是我要怎样才能让它对他们的口味呢？
- 我知道那不符合所有人的观念。我们要怎样由小到大，由慢到快，才不会给很多人造成冲击呢？
The Bonus Bullet #2:
The stupid question we have to ask before start anything when we are in a organization! (This question kills almost all new ideas.)
