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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W46-5 | Friday | Bonus: ESP
No. 320
From:
Kyoto-shi, Kyoto, Japan
Friday, 10:00 A.M.
November 15, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 19
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #55:
Research shows that you can predict who will live together rather than get married based on high school records. Studies have found that people who live together have lower grades in high school, get into more trouble in high school, and are more likely to use alcohol, be promiscuous, and drive when drunk.
The Bullet #55:
The surprising correlation between their grades in high school and whether they choose getting married or just living together with their partners!
The Original Text #56:
The longer a couple cohabited, the less they looked like a married couple when it came to commitment. And we’re not just talking about sexual fidelity. Cohabiters were less likely to support each other during times of financial trouble or to be there for any kind of trouble.
The Bullet #56:
Why you can't expect commitment from whom you cohabit with for a long time!
(Do you think you live with your partner for a long time, the relationship become like that of married couple? Sadly, you are wrong.)
The Original Text #57:
John did what any 23-year-old college student in 1960 might have done in the face of injustice and tyranny—he protested, and through a single act of civil disobedience made headlines across a nation. So what did this young husband and soon-to-be-new-father do? He took a heavy metal chain, held his wife’s hand in his, and wrapped the chain around both their wrists. He then attached two heavy padlocks. The only way he was leaving the delivery room was if the hospital removed both of them. The couple’s baby boy was on his way, so the hospital staff called the police but in the end they had no choice but to deliver the baby with John Quinn at his wife’s side in the delivery room.
The Bullet #57:
The man handcuffed himself with his wife so he can be with her during childbirth!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 20!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 320-1
In El ciclista secreto, in the chapter INICIOS, the author writes:
Tampoco hay una forma «correcta» de entrenar. Me saca de quicio cuando la gente habla sobre entrenamientos de forma totalmente dogmática, porque todos somos diferentes. Cada uno tiene que encontrar lo que le funciona, pero incluir algo divertido en la rutina hará que aguantes más tiempo. He tenido varios compañeros de equipo que nunca paraban a tomar un café cuando salían a entrenar, por ejemplo, pero después de salir conmigo cogieron la costumbre. Esos diez o quince minutos de parada no significan que soy un vago, solo que me gusta el espresso.
The Bonus Bullet #1:
Why the athlete hate the generalization of training methods!
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 320-2
In the book Hillbilly, una elegía rural, in CAPÍTULO 1, the author J. D. Vance writes:
Y yo le temía a eso, porque de acuerdo con la leyenda familiar, mamaw casi había matado a un hombre. Cuando tenía unos doce años, mamaw salió de casa y vio que dos hombres cargaban la vaca de la familia —una preciada posesión en un mundo sin agua corriente— en la parte trasera de un camión. Corrió dentro, cogió un rifle y disparó unas cuantas veces. Uno de los hombres se desplomó —como resultado de un disparo en una pierna— y el otro se subió de un salto al camión y salió haciendo chirriar los neumáticos. El aspirante a ladrón apenas podía arrastrarse, así que mamaw se acercó, colocó la salida del cañón del rifle en la cabeza del hombre y se dispuso a acabar el trabajo. Por suerte para él, el tío Pet intervino. El primer asesinato confirmado de mamaw tendría que esperar a otro día.
The Bonus Bullet #2:
The 12-years-old child who shot the cow-thief with the rifle!
