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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W46-4 | Thursday | Bonus: FREE
No. 319
From:
Kyoto-shi, Kyoto, Japan
Thursday, 10:00 A.M.
November 14, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 18
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #52:
All of the arguing in this stage of love is around trust and one question: Will you be there for me if I need you?
The Bullet #52:
The only thing women want at the 2nd stage of love!
(No, it's not your money. If you are an executive of a big corporation, you may find it difficult to meet her demands at this stage.)
The Original Text #53:
There are couples who made the choice to be committed and to marry, but who never went through all the stages of love, including the limerence phase. We found in our research that the couples we worked with who never “fell in love” always wondered if they had made the right choice and always felt like something was missing in their relationship.
The Bullet #53:
The danger of “skipping” the 1st stage of love!
(Some parents dismiss the 1st stage of love completely and force their children to marry someone who they like. Because of money, social status, or whatever important for them. But the 1st stage of love is all about intuition. You can't suppress the intuition of your children forever.)
The Original Text #54:
We call this a metaemotion mismatch. If one of you avoids expressing feelings, avoids conflict, or is just uncomfortable with emotion expression in general, there is going to be trouble if the other person is more volatile and loves passionate and intense expressions of emotion. If you are mismatched,
The Bullet #54:
Why your attitude toward your own emotion matters when it comes to marriage!
(No, it's not right or wrong problem. It's a compatibility problem. In many cases, you can't expect your partner to change.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 19!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 319-1
In the book Northern Songs: The True Story of the Beatles Song Publishing Empire: The True Story of the "Beatles" Publishing Empire, in FOREWORD, the author Brian Southall writes:
In the world of music publishing copyright is all-important. For song writers and publishers alike the most important five words are always the same – “never give up a copyright”. While Lennon & McCartney never actually gave up the rights to their songs, they did somehow manage to lose them along the way as deal after deal turned their creations into increasingly valuable company assets.
The Bonus Bullet #1:
Why musicians shouldn't give up studying about money! (Teenage “musicians” always use music as an excuse of not having to do study. But don't they know anything about the history of Beatles?)
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 319-2
In the book Enzo Ferrari (Movie Tie-in Edition): The Man and the Machine, in FOREWORD 2023, the author Stacy Bradley writes:
When the book was released, Brock was celebrated and vilified in equal measure. Historians lauded his accuracy and strength of research, while acolytes of Ferrari condemned the biography for showing the human side of Enzo, warts and all, without the rose-colored glasses of blind adoration.
The Bonus Bullet #2:
Why you can't expect ordinary people to respect facts! (Survival Tip: Don't tell the truth where no one welcome it.)
