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The Kentaro Sono Letter 2024

〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209

2024-W45-7 | Sunday | Bonus: CHN
No. 315

From:
Kyoto-shi, Kyoto, Japan
Sunday, 10:00 A.M.
November 10, 2024

Dear Friend,

Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.

Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”

Remember? Good. Let's move on to the today's topic.

How to Create Bullets from Your Products or Services
The Real Example #1
part 14

Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:

The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams

This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.

The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!

Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!

The Original Text #40:

IF YOU’VE ENTERED into a serious relationship with a woman, the truth is, you’ve also entered into a relationship with her friends. Let’s hope they like you, because if they don’t, your life is not going to be pleasant.

The Bullet #40:

"I'm not interested in another women. All I need is you. " The hidden risk devoted men take!

(Why devoted men are easily cheated? Hint: You can't become her everything.)

The Original Text #41:

In 2006, the Journal of Clinical Oncology published the results of a study that investigated the social networks of approximately 3,000 nurses with breast cancer.1 Women who did not have a lot of friends or who were socially isolated were two times more likely to die from their breast cancer than those who had close friendships. These women also had a 66 percent increased risk of dying prematurely from any cause. The nurses with breast cancer who had 10 or more friends were four times more likely to survive having cancer.

The Bullet #41:

The surprising danger of taking away friends from your children!

(Don't destroy your children's friendship just because you don't like them. It's far dangerous for their lives than you think.)

The Original Text #42:

What amazed the world about Berkman and Syme’s results was that what determined whether people would eventually wind up alive or dead at an early age was not cholesterol, or exercise, or diet, but the quality of their most personal relationships in life. Interestingly, what determined whether men would die younger was whether or not they were married, whereas for women it was their friendships with other women that determined their longevity. Subsequent research by Lois Verbrugge, PhD, a researcher from the University of Michigan, has shown that the quality of a marriage also helped determine both women’s and men’s longevity.

The Bullet #42:

The decisive difference between men who die young and women who die young!

(Their value are totally different. If you don't know the difference, you may find it difficult to get along with your partner...)

In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 15!

Sincerely,
Kentaro Sono

Bonus #1:

The Kentaro Sono Selection 2024
~What did you read today?~
No. 315-1

In the book 滚雪球:巴菲特和他的财富人生, in the chapter 33 解体, the author Alice Schroeder writes:

沃伦仍然什么事都依赖苏珊,而且认为她能照顾好豪伊和其他孩子,满足他们的需要。但是到现在,苏珊自己已经不再努力去控制孩子,而且早已经抛弃了那些有关婚姻的理想主义期望。就像一个朋友评价的那样,她的注意力正被不断增加的“流浪汉”们所占据,他们出入这座房子,寻求她的帮助,占用她的时间。

因为她几乎总是无条件地接受别人,这些“客户”中甚至有过去的重罪犯、骗子、瘾君子,还有一个据说是妓院的经营者。一次又一次,这些人从她这儿骗钱。她真的不介意。巴菲特想到自己被欺骗就会被激怒。不过最后他把这看成是苏珊平时乐善好施的预算中的一部分,甚至把它看作她魅力的一部分。

The Bonus Bullet #1:

The dark side of having money! (Beware guys, all kinds of evil people flock to the children of the rich...)

Bonus #2:

The Kentaro Sono Selection 2024
~What did you read today?~
No. 315-2

In the book 管理(原书修订版)下, in 第28章 有效决策的构成要素, the author Peter Ferdinand Drucker writes:

在许多情况下,危机的解决办法都非常简单,以至于事后每一个人都会说:“我们自己为什么没有想到?”

The Bonus Bullet #2:

Everyone's responsibility is no one's responsibility!

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