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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W45-6 | Saturday | Bonus: ITA
No. 314
From:
Kyoto-shi, Kyoto, Japan
Saturday, 10:00 A.M.
November 9, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 13
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #37:
In a long-term study of marital success, psychologists Peter Bentler, PhD, and Michael Newcomb, PhD, found that what best predicted whether marriages would last was, believe it or not, a woman’s clothes-consciousness.
The Bullet #37:
The disappointing reason why you should not blame your wife spending so much money on her clothes!
(They have to do it because of you.)
The Original Text #38:
WHY YOU LOVE WOMEN IN HIGH HEELS
Anthropologist Helen Fisher says that when women wear high heels it simulates the courting posture, called lordosis, of most mammals. High heels arch the back and thrust out the buttocks, which in the animal kingdom is the universal symbol of sexual readiness.
The Bullet #38:
The biological reason why men get attracted by women with high heels!
(Hint: You can't resist your instincts.)
The Original Text #39:
Women make about 85 percent of the buying decisions for the household.
The Bullet #39:
The reason why you should not hire "Marketing Experts" who don't care how women spend money!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 14!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 314-1
The Original Text from the book Il vaso di Pandoro, the chapter Lo sdoganamento del cinepanettone, by Selvaggia Lucarelli:
Poi, un giorno, ho ricevuto un messaggio su Instagram da parte di una ragazza molto giovane. Diceva questo: Non ho capito una cosa. I Ferragnez mi fanno vedere ogni santo giorno le loro case, i loro vestiti, i loro bambini vestiti Gucci, le loro piscine, le loro vacanze, i soldi che hanno. Che tipo di sentimento dovrebbero ispirarmi? Ammirazione? Curiosità intellettuale? No, te lo dico io: invidia. Lo sanno che li invidieremo e non gliene frega niente, anzi, lo vogliono. E quindi se poi la gente li invidia ed è arrabbiata con loro, che non si lamentino.
The Bonus Bullet #1:
The limit of attracting people by showing how rich you are!
(In the end, they see through what you are really thinking. You don't love them.)
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 314-2
The Original Text from the book Open. La mia storia, the chapter La Fine, by Andre Agassi:
Ricordo i miei problemi con i capelli all’inizio della mia carriera. Per un attimo sono invidioso. Mi mancano i miei capelli. Poi mi passo una mano sulla pelata e provo gratitudine per il fatto che, con tutte le cose che mi preoccupano in questo momento, i capelli non siano una di queste.
The Bonus Bullet #2:
The merit of not having hairs!
(Hint: We have only 24 hours in a day. )
