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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W45-4 | Thursday | Bonus: FREE
No. 312
From:
Kyoto-shi, Kyoto, Japan
Thursday, 10:00 A.M.
November 7, 2024
Dear Friend,
Do you remember what a “bullet” mean in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 11
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #31:
In our research into domestic violence, we found that couples who experience such violence have no “withdrawal method” or “exit strategy” for conflict. One person blocks the other’s exit. Approximately 80 percent of domestic violence stems from the absence of a way to calm down.
The Bullet #31:
How to have a Domestic Violence FREE family !
(You can cut 80 % of Domestic Violence in your family by applying this simple tactics.)
The Original Text #32:
Approximately 40 percent of the time, when a woman brings up an issue, men have no clue what she is talking about.
The Bullet #32:
The reason why you shouldn't expect your husband to understand you without patient persuasions!
(Yes, I know... you want your husband to understand you without any explanation... but statistically speaking, NO MAN can do it. )
The Original Text #33:
If the woman in your life is criticizing you, or complaining, or bringing up yet another issue she has with you, at the heart of it she wants to be closer, or feel safer, or trust you more. Remember the number one trait she is looking for is trustworthiness.
The Bullet #33:
The only one thing women crave when they criticize, complain, or bring up another issue to you!
(Don't get angry immediately. Because it's the sign they don't give up you completely.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 12!
Sincerely,
Kentaro Sono
Bonus #1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 312-1
In the book Emily Post's Etiquette: Manners for a New World 18th Revised ed., in the CHAPTER 1 guidelines for living, the authors Peggy Post, Anna Post, Lizzie Post, and Daniel Post Senning write:
Courteous people are forgiving and understand that nobody is perfect. They would never embarrass or judge someone for a mistake in form, such as using the wrong fork or introducing people out of order. They don’t keep an etiquette scorecard.
The Bonus Bullet #1:
The most important etiquette in the world everyone should remember! (Those who use the knowledge of etiquette to look down on others are ugly.)
Bonus #2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 312-2
In the book, in the chapter One Child: The Story of China's Most Radical Experiment, the author Mei Fong writes:
After twenty years of below-replacement rates, China has officially moved to a two-child policy as of late 2015 to ease demographic pressures. It may be too little, too late. When Beijing loosened the policy slightly two years earlier, only about a tenth of eligible couples applied to have a second child, a take-up below even the most pessimistic projections. Many say it’s simply too costly and stressful to raise multiple offspring in modern-day China. In that sense, the one-child policy can be judged a success, for many Chinese have thoroughly internalized the mindset that the one-child household is the ideal.
The Bonus Bullet #2:
The scar the one-child policy left in the Chinese people's mind! (You can't expect them to have more children out of the blue...)
