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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W45-2 | Tuesday | Bonus: FRA
No. 310
From:
Kyoto-shi, Kyoto, Japan
Tuesday, 10:00 A.M.
November 5, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 9
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #25:
The period after sex is a source of enormous pleasure for women. They often want to be held, stroked, cuddled, and to continue to feel close. A master lover does not neglect this period of lovemaking, even if it’s just for a few minutes of connection and caressing of her skin. Yes, you may want to pass out and go to sleep, and that’s fine. Put your arm around her. There’s nothing you have to do but make her feel safe and loved.
The Bullet #25:
Why you should not touch your smartphone just after having SEX with your girlfriend!
(Don't neglect her in the period after sex...Because for some women, the time is their main dish.)
The Original Text #26:
You can’t bully her out of being sad or mad, and you can’t reason her out of being sad or mad. You can’t solve the problem of her being sad or mad by applying your keen logic, reasoning, or negotiating skills. This may work at the office. It may work in sports. It may work with the men you play poker with. But it will not work with the woman in your life, and it will save you both a lot of headache and heartache if you accept this inevitable truth right up front.
The Bullet #26:
Why you shouldn't bully, reason, or negotiate with your girlfriend when she is angry!
(When women are angry, they don't want preaches, advices, solutions, or logical reasonings...99 % of men are completely in the dark.)
The Original Text #27:
When conflict happens, a woman wants one thing: a good listener. A woman’s goal in conflict is to be better understood by her partner. (This means you.) Problem solving is secondary. Now for men, problem solving is usually primary.
The Bullet #27:
The only thing women want when they get mad!
(Surprisingly for men, they don't want solutions.)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 10!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 310-1
In Le Monde (MARDI 5 NOVEMBRE 2024 | 80E ANNÉE – No 24834), in the article Julie Battilana « Agir ensemble face à la crise à laquelle nous sommes confrontés », the author Antoine Reverchon writes:
Les histoires individuelles, fréquemment utilisées dans les livres américains, sont peu répandues en France dans les ouvrages reconnus comme légitimes par le monde intellectuel. Inversement, la dimension « manifeste », souvent présente dans les ouvrages français les plus in- fluents, l’est bien moins aux Etats-Unis. De mon point de vue, les histoires individuelles sont dangereuses si elles ne prennent pas en compte le contexte dans lequel l’action se déroule et la façon dont il facilite (ou complique) les choses pour les parties prenantes. Elles sont toutefois un formidable outil pour illustrer les concepts et pousser les lecteurs à l’action, à condition d’éviter les simplifications outrancières.
We have to change what to say, how to say according to who they talk with.
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 310-2
In Le Figaro (mardi 5 novembre 2024 le figaro - N° 24 945 -), in the article À Paris, les commerçants ulcérés par l’instauration de la zone à trafic limité, the author Emma Confrère writes:
A près plusieurs années de tergiversations, la mairie de Paris et la Préfecture de police sont parvenues à leurs fins : instaurer une zone à trafic limité (ZTL) au cœur de la capi- tale. Depuis lundi, cet espace de 5,5 km², qui s’étend de la place de la Concorde à celle de la Bastille, n’est plus autorisé à l’ensemble des véhicules. Seuls ceux de secours, les bus, les taxis, les personnes à mobilité réduite, les résidents, les travailleurs et le trafic de «destination», à savoir ceux qui ont un point de départ et d’arrivée dans le secteur, peuvent s’y rendre. Exit, donc, les passages «de transit» en voiture ou à deux-roues, sous peine d’une amende de 135 euros.
Japan should pay attention to this "try". Because in the future, we may need this kind of policy too.
