PHONE: 075-313-3700
The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W44-3 | Wednesday | Bonus: DEU
No. 304
From:
Kyoto-shi, Kyoto, Japan
Wednesday, 10:00 A.M.
October 30, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 3
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #7:
Those are some of the questions to ask yourself while your brain is not in danger of an oxytocin overdose. There are some personality types—and personality disorders—that will cause an enormous amount of grief in your life. You know the expression, “Don’t put your ____ in crazy.” This is a Mad Lib for your love life. Fill in the blank with whatever body part applies. We once saw a list of suggestions for a happy life. Number one was, “Choose your partner carefully. Your relationship will cause you 90 percent of the joy or sorrow in your life.” This is not an exaggeration. Be on the lookout for and stay clear of the following characters.
The Bullet #7:
The four types of women you should avoid having SEX at any cost!
(No, I don't talk about their debts or diseases... I talk about their personalities. These women may look pretty, but soon destroy your life completely! Don't even think you can change their personalities for good, they never change because they don't think they have to change!)
The Original Text #8:
The most important question to ask yourself about the woman you want to date or have a relationship with is this: How does she make you feel when you are with her? Is there a sense of ease in relating and laughing that makes you feel like you’ve somehow come home? Do you feel energized and happy? Are you able to talk endlessly and communicate well? Do you have the same values? Do you want to know everything about her and bring her to meet your friends and family? Does she make you feel good about yourself? Does she bring out your inner Hero?
The Bullet #8:
The critical eight questions you should ask yourself before committing the woman!
(If the woman always make you feel miserable, guilty, or inferior... you tend to stick to the woman. Sadly, this is man's nature. But sometimes, you have to doubt your "intuition".)
The Original Text #9:
Limerence is that first stage of attraction or love during which you obsessively think about the other person, can’t sleep, feel highly sensual, and are high on love. The cascade of hormones flooding your body during limerence can cause you to ignore the warning signs or red flags in any potential relationship.
The Bullet #9:
The reason why you can't trust your own judgement when having SEX!
(It's called "Limerence"... the cascade of hormones cloud your thinking so badly that you can't see anything but the good side of the woman! But when you finally "wake up"... your life is already ruined!)
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 4!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 304-1
In Neue Zürcher Zeitung, in the article Shiori Ito geht an ein Bewerbungsgespräch. Dann wird sie vergewaltigt. Doch es zeigt sich: Der Täter hat einflussreiche Beschützer, the author Katharina Bracher writes:
Die letzten acht Jahre hat sie damit zugebracht, über den eigenen Fall zu ermitteln, Beweise zusammenzutragen und damit Druck auf die Justiz auszuüben. Die Belege präsentierte sie in den internationalen Medien, schrieb ein Buch, das in mehrere Sprachen übersetzt wurde, und zeigt derzeit «The Black Box Diaries» an Festivals auf der ganzen Welt. Ab dem 31. Oktober läuft der Film, der am Zurich Filmfestival (ZFF) je einen Preis von der Jury und vom Publikum erhalten hat, auch in den Schweizer Kinos.
You never forget the memory of violence.
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 304-2
In Der Spiegel, in the article Endlich wieder was verpassen, the author Thomas Vasek writes:
In der neuen Offlinekultur geht es vor allem darum, Ablenkungen zu reduzieren, Kontrolle über die eigene Zeit zurückzugewinnen. Das Leben im Hier und Jetzt gewinnt an Bedeutung, und es wird klar, warum zum Beispiel das analoge Fotografieren ein Comeback erlebt, private Buchclubs boomen und das selbst gebackene Brot so viele Menschen glücklich macht. »Durch das Analoge kann ich mir meine Deutungshoheit zurückholen, kann auf einem bestimmten Gebiet Experte sein«, sagt Dr. Gunther Hirschfelder, Professor für Vergleichende Kulturwissenschaft an der Universität Regensburg. Man habe die Dinge dann im wahrsten Sinne des Wortes wieder im Griff.
Drop stupid smartphones on your desk and go outside for three hours a day. Hug cats or dogs. Your life change. I guarantee.
