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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W44-1 | Monday | Bonus: ENG
No. 302
From:
Kyoto-shi, Kyoto, Japan
Monday, 10:00 A.M.
October 28, 2024
Dear Friend,
Do you remember what a “bullet” means in the copywriting world? Oh, you forgot again? I forgot too. No choice, let's review the definition together.
Bullet: A sentence in your sales letter which ignites readers' curiosity so badly that they drop what they are doing and start reading your sales letter immediately.”
Remember? Good. Let's move on to the today's topic.
How to Create Bullets from Your Products or Services
The Real Example #1
part 1
Compare the original texts and the bullets I created carefully and get “inspiration” to create your own bullets from your products or services. The material I use for this issue is:
The Man's Guide to Women:
Scientifically Proven Secrets from the "Love Lab" About What Women Really Want
by John Gottman, Julie Schwartz Gottman, Douglas Abrams, and Rachel Carlton Abrams
This book is not one of ridiculous “Cheap, Easy, Quick SEX” books. Men can buy and read proudly this book with their girlfriends together. In my opinion, they should. But before I show you bullets... I want to emphasize just one thing.
The CEO of Kentaro Sono Inc. swears under oath that this newsletter is not one of the stupid stealth marketing, or written by the Artificial Intelligence such as ChatGPT!
Rodale Books don't pay me any money to write this issue. You got it? OK. Let's study the bullets together!
The Original Text #1:
Psychologists Russell D. Clark III, PhD, and Elaine Hatfield, PhD, conducted two experiments in which a male or female (of average attractiveness) approached an opposite-sex undergraduate and asked one of three questions.
1.Would you go out tonight?
2.Will you come over to my apartment?
3.Would you go to bed with me?
The great majority of males were willing to have a sexual liaison with a complete stranger, but not one woman answered yes to the third question.
The Bullet #1:
The decisive difference between how men and women think about having a sexual liaison with a complete stranger!
The Original Text #2:
Riding a roller coaster, bungee jumping, or doing something else adventurous with a little bit of fear mixed in can be helpful on your date. The physiological response to fear is quite similar to the physiological response to arousal. The right amygdala—the part of the brain where you most experience fear—is also one part of the brain where you experience sexual arousal. The two can often get confused. Hormones also play a powerful role.
The Bullet #2:
Why you should watch horror movies rather than love stories with your partner on your first date!
The Original Text #3:
Don’t make the fatal mistake some men make: Don’t ask her how she thinks the date is going. Don’t ask her if she likes you. You will come off as needy and insecure. Tune in to her, and you will already know the answers to these questions. Insecurity is an attraction killer every time, and nothing will drop you into the friend zone faster.
The Bullet #3:
The fatal question you must not ask your girlfriend which drop you into her “friend zone” immediately!
In the next issue, I deliver How to Create Bullets from Your Products or Services The Real Example #1, part 2!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 302-1
In The New York Times, in the article Inside The Washington Post’s Decision to Stop Presidential Endorsements, the author Benjamin Mullin and Katie Robertson writes:
The decision to abandon presidential endorsements at the The Post followed news that the owner of The Los Angeles Times, Patrick Soon-Shiong, had quashed presidential endorsements.
Should newspapers be "neutral"? But how?
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 302-2
In The Wall Street Journal, in the article Wealthier Americans Are Paying Millions to Age in Luxury Campuses, the author Clare Ansberry writes:
Spending later years at this community, Vi at Palo Alto, comes with a price tag that starts with an upfront payment that can range from $1.17 million for a one-bedroom apartment and up to $7.3 million for a three-bedroom unit. Ongoing monthly fees up to $13,800 cover services such as housekeeping and valet parking, and amenities. Residents can attend lectures by professors of nearby Stanford University or a performance by opera singers.
Which community do you want to belong?
