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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W43-7 | Sunday | Bonus: CHN
No. 301
From:
Kyoto-shi, Kyoto, Japan
Sunday, 10:00 A.M.
October 27, 2024
Dear Friend,
In The Kentaro Sono Letter 2024, in the issue No. 300, the author Kentaro Sono (It's me) writes:
The Readability Enhancement ToolKit #2: Short Sentences
Don’t use complicate sentences unless it is absolutely necessary. You are not trying to make entrance exams for the Cambridge University. You don’t want make your writing unreadable for ordinary people. You want to get read by busy, tired, often irritated people.
In the previous issue, I showed you how to enhance the readability of your writing without adding or deleting any words. Yes, The Readability Enhancement Toolkits. Spaces, short paragraphs, short sentences, everyday language... Remember? Good, Let's move on.
✔The Sunday Special Issue! Let's wrap up what we have learned in the Week 43!
✔If you secretly doubt the competence of "advertising experts" you hire... read this issue! Do you really need the fancy videos, images, or music?
✔If you are one of the organic farmers, never skip this issue! You'll learn how to create excellent ads for yourself FREE!
✔As your company grow, your advertising often get stupid. But why? If you you want to know the ugly secret… read this issue! (Hint: Democracy is not perfect.)
✔If you want to know how to use newspaper or magazine ads economically, you must read this issue!
✔If you want to know why you should put a "short advertising" in the P.S. and the order confirmation page of the Full-version advertising, read this issue!,
✔If you want to know how to enhance the readability of your writing without adding or deleting any word... read this issue!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 301-1
In the book 管理（原书修订版）下, in 第28章 有效决策的构成要素, the author Peter Ferdinand Drucker writes:
优秀的决策者不会做很多的决策，他们只做那些重要的决策。他们也清楚什么时候必须做出决策，这时他们就不会拖延。优秀的决策者知道，最重要、最艰难的事情并不是做决策。做决策通常相当容易。最重要、最艰难的事情是确保思考的问题是正确的。很少有什么事情造成的危害，会大过针对错误的问题做出正确的决策。
Stupid questions...
How can we get as many "Likes" as possible?
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Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 301-2
In the book 滚雪球：巴菲特和他的财富人生, in the chapter 33 解体, the author Alice Schroeder writes:
在基威特大厦8楼外面的办公室里，格拉迪丝·凯泽坐在那儿守卫着沃伦·巴菲特的门口。格拉迪丝身材纤瘦、妆容完美，一支接一支的香烟散出的烟雾弥漫在她银色头发的周围。她轻松高效地处理着文书工作，接电话，处理账单以及其他没有意义的琐碎事。1她禁止任何人进来——有时包括巴菲特的家人。这让苏珊光火，不过有格拉迪丝守卫着这道门，她也毫无办法。
The ideal secretary.
