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The Kentaro Sono Letter 2024
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協栄ビル2階 京都朱雀スタジオ
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2024-W41-7 | Sunday | Bonus: CHN
No. 287
From:
Kyoto-shi, Kyoto, Japan
Sunday, 10:00 A.M.
October 13, 2024
Dear Friend,
In The Kentaro Sono Letter 2024, in the issue No. 286, the author Kentaro Sono (It's me) writes:
The majority of lawyers keep crucial information from you for over 55 minutes. Only after 55 minutes passed without any progress at all, they finally reveal the “taste” of what they may be able to do for you. And mysteriously, the 60 minutes limit comes at the right moment the decisive information is coming. “Oh, tragically, I can’t talk with you anymore without charging you. Otherwise, my boss fire me. So please give me your money.”
In the previous issue, I showed you the deadly mistake the majority of the lawyers commit. In the one-hour FREE consultation, they don’t work but just wait for 55 minutes. In the last 5 minutes, they finally wake up and tell you what he or she may be able to do for you. This is the suicide from the perspective of marketing. Unsatisfied prospects spread your bad reputation all over the world in detail with SNS.
You can’t take corners on the free samples of your products or services. When the prospects use your free samples, the bond between you and your prospects are not established yet. They are tense, skeptical, and scared. Give free samples your best shot.
Remember? Good, Let’s move on to the today’s topic. How to use gamification to bond with your customers.
Ordinary people underestimate the value of positive feedback. They complain about their partners, families, friends, or colleagues, but never thank them enough. No wonder the majority of marriages don’t work. Oh, you think you are different? Then, read the following story:
One beautiful sunny day, you got a new customer. Her name is Alice. Alice told you she came to you because of Diana’s recommendation. You got pleased, spend the rest of the day happily, and went to bed peacefully that night.
But mysteriously, Diana never comes to you anymore. Unhappily ever after.
Do you know what happened in this short story? Why did Diana stop coming to you? The answer is simple. It’s because…
You didn’t thank Diana!
Listen: It’s critically important to thank those who spread good reputations for you. Because when they recommend you to someone, they risk their own reputations too. If you treat Alice rudely, Alice lose trust in Diana. If you get recommendations from someone, you must thank him or her immediately. You don’t have to pay any money, but at least, you can give a quick sincere call for example. That small kindness differentiates you from competitors.
Today's Pearl of Wisdom #1:
If your customer brings new customers to you, never forget to thank them from the bottom of your heart!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 287-1
In the book 管理（原书修订版）下, in 第27章 绩效精神, the author Peter Ferdinand Drucker writes:
有效的领导并不依赖于魅力。德怀特·艾森豪威尔、乔治·马歇尔、哈里·杜鲁门都是极其出色的领导者，但是他们没有一个人拥有丝毫的魅力。第二次世界大战后带领原西德进行重建的总理康拉德·阿登纳（Konrad Adenauer）也是一个毫无魅力的人。更不用说1860年崭露头角，后来成为总统的亚伯拉罕·林肯，他来自偏远的伊利诺伊州，骨瘦如柴，举止拙笨，很难想象还有谁比他更加没有魅力。第二次世界大战期间那个满脸怨气、满怀挫败感，甚至几乎崩溃的温斯顿·丘吉尔，其魅力之差也让人惊叹。可是，真正重要的是历史后来证明他是正确的。
You don't need any charisma to manage your company!
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 287-2
In 滚雪球：巴菲特和他的财富人生, in the chapter 31 绞刑架决定未来, the author Alice Schroeder writes:
犹太人被孤立的社会地位和他自己不适应环境的感觉相符合。一段时间以前，他已经悄悄地退出了扶轮社，作为会员资格委员会的成员，他厌恶它的偏见。不过他从来没有告诉任何人理由。现在他的个人计划是帮助他的一个犹太人朋友赫尔曼·戈尔斯坦加入奥马哈俱乐部。
For your information, I don't care you are Jews or not. The legendary jazz player Miles Davis once said:
“…if a cat could play… I would hire him, I didn’t give a damn if he was green and had red breath.”
