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The Kentaro Sono Letter 2024
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2024-W41-1 | Monday | Bonus: ENG
No. 281
From:
Kyoto-shi, Kyoto, Japan
Monday, 10:00 A.M.
October 7, 2024
Dear Friend,
In The Kentaro Sono Letter 2024, in the issue No. 280, the author Kentaro Sono (It's me) writes:
The best sales letters are often consist of two stories, Story 1 and Story 2.
Story 1 tells how the products or services are delivered despite all kinds of problems.
Story 2 tells how the products or services will change your lives.
Both stories are optional. If you don’t have enough advertising space, you can omit these two at all. But if you can afford to have enough advertising space and the best copywriter like me, try it. It’s worth the time and money especially if you are proud of the quality of your products or services.
In the previous issue, I showed you how to use “The Dual-Story-System”. You can maximize your sales letter's potential with two stories. Story 1 tells how the products or services are delivered despite all kinds of problems. Story 2 tells how the products or services will change customers' lives. Remember? Good. Let's move on to the today's topic.
How to “rejuvenate” your old products or services, sales letters, or articles with minimum time!
Most marketers don't look back on old products or services, sales letters, articles. They even remove them just because they are old. But wait! As long as they bring you enough money to justify the cost, don't remove them. Some prestigious companies' executives change their ads like their clothes. Do you believe it? They change their still highly profitable ads with new one because they got bored by it (not prospects or customers!).
Remember: Ads are not clothes. As long as they can sell your products or services, you can't justify the extra cost of creating another ad.
And even if the sales number tells you the products, services, or articles are dying... don't remove them before trying simple postings. Sometimes, you can revive them with simple postcards, emails, or SNS posts,
Suppose your product is the secret of copywriting. Previously, you tried “Get rich quick” angle and failed miserably. Your prospects or customers are not hooked by the “Easy money” angle. Then, you tried “More time with your husband, babies” angle. And voila! Your sales skyrocketed! Sometimes, this kind of scenario happens.
Do you want to see the real examples? How about this:
KSL2024-258. A fisherman's daughter from Yoroido reveals the secret lives of Geisha!
If there is a gap between how you look and who you really are, people get hooked by you.
✔If you are suffering from stupid "First impression is everything" nonsense, read this issue! I show you how to take advantage of your non-fancy first impression!
(But beware, pay attention to your hygiene and health at least. You can't neglect these two elements.)
KSL2024-259. How to create a great book-title which forces passers-by to stop walking, and buy your book on the spot!
Many “first-class” writers underestimate the power of title and give their books stupid titles. What do I mean "stupid titles"? People pass by your book and see the title, nevertheless don't stop walking to take your book in their hands. This situation means your book's title doesn't the job properly. It's a stupid title. Because you need extra money to advertise your books.
✔If you want to cut the advertising cost with minimum time, read this issue! Sometimes, you can double, triple, or even quadruple the sales of your book only by changing the title!
KSL2024-260. If you neglect these three simple rules, "Psychological Experts" may rape you!
If you haven’t read Los Angeles Times’ article “Psychologists in ‘Feeling Therapy’ Lose Licenses” by Lois Timnick yet and read so-called what "Psychological Experts" write on SNS everyday… you are in danger. When I use the word “rape”, I mean “rape”!
✔Read the article mentioned above and this issue with your wife, sisters, or daughters to protect them! The evil target the ignorant.
That is all for today. The next issue is How to “rejuvenate” your old products, services, or articles with minimum time! Part 2!
Sincerely,
Kentaro Sono
Bonus 1:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 281-1
In The New Yorker (October 7, 2024), in the article The Rat Studies that Foretold a Nightmarish Human Future, the author Elizabeth Kolbert writes:
The rats from the banlieues, for their part, lived under constant stress. When they attempted to get to the food bins, the fat rats in the middle tried—often successfully—to repulse them. Along the edges of the enclosure, packs of low-ranking males roamed from burrow to burrow, harassing the females. The outer-burrow females were so exhausted that they rarely conceived, and, when they did give birth, they often abandoned their pups.
Today's Pearl of Wisdom #2:
Even rats have the caste system. There is no equality in this world!
Bonus 2:
The Kentaro Sono Selection 2024
~What did you read today?~
No. 281-2
In The New York Times, in the article In Ukraine, Small, Fluffy Dogs Offer Wartime Comfort, the author Constant Méheut and Oleksandra Mykolyshyn writes:
The dog-owning craze has also been fueled by a wave of empathy for dogs abandoned by their owners during the fighting and evacuated at great risk by volunteers from the front line. There are about 140,000 stray animals in Ukraine today, twice as many as before the war, and their numbers in shelters have skyrocketed.
Today's Pearl of Wisdom #3:
Dogs can give human-beings the will to live even in the hell! (Cats can too. I once read the article in Neue Zürcher Zeitung.)
