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The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W40-2 | Tuesday | Bonus: FRA
No. 275
From:
Kyoto-shi, Kyoto, Japan
Tuesday, 10:00 A.M.
October 1, 2024
Dear Friend,
In The Kentaro Sono Letter 2024, in the issue No. 274, the author Kentaro Sono (It's me) writes:
Hercule Poirot has the great reasoning skill and deep psychological insights. These characteristics work as the minimum requirements of the hero. And he has some insignificant weaknesses too.
He is short, and has the strange egg-shaped head, and ridiculous sense of fashion and stupid moustache. He can’t be like one of fashion models, and not popular among women in romantic ways. In other words, he has insignificant weaknesses.
Why do I call his weaknesses "insignificant"?
Because not being popular among women in romantic ways, has nothing to do with his being the greatest detective.
In the previous issue, I showed you how to take advantage of your forgivable weaknesses. Remember? Yes, Hercule Poirot would not be popular if he were like one of the tall, handsome, sporty fashion models. Because it makes Hercule Poirot boring.
We get attracted by the gap between what they can do and what they can't do.
Hercule Poirot can't attract women by how he looks. But he can fascinate us by his deep psychological insights and precise logical reasoning.
You can highlight your strength with your forgivable weaknesses too. If you don't how to do it, just contact me. If I read what you wrote about yourself with 4000 words or more, nine out of ten, I come up with something. But don't expect me to understand you with just one 140-words-post. Well then, let's move on to the today's topic.
How to run away from monster customers legally!
As a general rule, you should offer money back guarantees for all your products and services. There are 3 reasons.
Reason 1:
Money back guarantees increase the sales of your products and services. Of course implementing money back guarantee takes time and money. But see the cost from another angle, advertising.
In a way, money back guarantees work as the excellent advertising.
Without money back guarantees, you have to spend extra advertising cost to get the same level of sales. It’s waste of money.
Reason 2:
There are compatibility, preference, or chemistry problems. You can’t create products or services for everyone anyway. Some love sushi with wasabi. Others love sushi without wasabi. You can't satisfy both with one sushi at the same time. In order to protect your customers from unhappy shopping, it’s better to have moneyback guarantees.
Reason 3.
There are security concerns for you and your employees. Recently, customers’ attitudes are getting worse and worse. You have to protect you and your employees from extreme customer harassment. With money back guarantee, you can make the escape route. Basically, if you pay back the money, there is no obligation for you to listen to what they have to say anymore.
Of course, you have to respect legitimate complaints.
For example, you guarantee specific results and you can’t deliver the promise, it’s definitely your fault. Don’t treat those who have legitimate complaints as monster customers. If you do that, you are the monster supplier.
But sometimes... you encounter those who want to criticize someone for whatever reasons anyway. They just want to attack, bully, embarrass, and humiliate someone.
Because they are lonely.
Poor fellows. They don't know what to do themselves. But you can't afford to take them seriously. Prepare the escape route from these poor monsters.
Today's Pearl of Wisdom #1:
Prepare money back guarantees to run away from monster customers!
Sincerely,
Kentaro Sono
Bonus 1:
In Le Figaro (mardi 1er octobre 2024 - N° 24 915 -), in the article Malgré les contestations, Paris limite la vitesse à 50 km/h sur le « périph », the author Angélique Négroni writes:
Ce mardi 1er octobre va faire date dans l’histoire du périphérique parisien. C’est à partir d’aujourd’hui que cette rocade de 35 kilomètres va changer de vitesse, pour passer de 70 km/h à 50 km/h. Une mesure largement commentée ces derniers mois, mais qui paraît encore bien absurde aux yeux de la plupart des automobilistes. Comme Robert, un sexagénaire habitué du «périph» pour ses trajets quotidiens, certains ont du mal à croire à son entrée en
vigueur imminente. «Comment ça, ce mardi? Déjà? Mais ce n’est pas possible. On ne va plus avancer !», fulmine-t-il.
Those who are addicted to driving should read L'Oiseau bleu. I hate the weekends' congestion in Kyoto.
Today's Pearl of Wisdom #2:
If you come to Kyoto, avoid weekends!
Bonus 2:
In Le Monde (MARDI 1ER OCTOBRE 2024 | 80E ANNÉE – No 24804), in the article « La mode est la machine à laver du trafic de drogue », the author Thomas Saintourens writes:
Le point commun de tous ces endroits est l’exploitation et la mise en esclavage des gens. En réalité, la Camorra, la’ Ndrangheta, Cosa Nostra, les groupes nigérians « Cults » et les chinois Wenzhou partagent aussi ce point commun : exploiter l’être humain pour le « business », au moindre coût. Au fil du livre et du parcours d’Abdoul, toutes ces mafias arrivent petit à petit. Mais Abdoul, lui, ne s’est pas rendu compte qu’il a été kidnappé. A ce moment-là, peut-être est-ce simplement une mauvaise personne qui est devant lui et lui propose un travail, et pas un groupe criminel plus ou moins structuré.
Recently, intelligent and rich people care how the products and services are made. They don't want diamonds mined with cruel child labor. If you are proud of how your products and services are provided, it's your strength.
Today's Pearl of Wisdom #3:
If you can proud of how your products and services are provided, such as child labor free, it's your strength!
