PHONE: 075-313-3700
The Kentaro Sono Letter 2024
〒600-8846 京都府京都市下京区朱雀宝蔵町44番地
協栄ビル2階 京都朱雀スタジオ
H-209
2024-W39-5 | Friday | Bonus: ESP
No. 271
From:
Kyoto-shi, Kyoto, Japan
Friday, 10:00 A.M.
September 27, 2024
Dear Friend,
In The Kentaro Sono Letter 2024, in the issue No. 270, the author Kentaro Sono (It's me) writes:
Step 1.
List up all the problems your prospects or clients must have encountered in their lives. If you have done your homework, you can do it. Forget about chronological order. Forget about details. Forget about importance. You can prioritize them later.
At this stage, quality doesn't matter. Quantity matters.
Because when it comes to writing, quality improvement comes from quantity writing. Just write, write, write, and write!
Step 2.
You dumped all you have in your mind into the paper? Good. Step 2 is relatively easy. Prioritize the list items according to their importance.
Step 3.
We've passed the turning point. Excellent! Now, delete all the list items you can't provide the solutions. Keep all the list items you can provide the solutions.
Step 4.
The goal is in your sight now! Simply explain how to solve each problem on the list, one by one!
Step 5
Finishing touch! Give each list item good title! (And this is where you may need my service! I create exciting, and specific titles for your wonderful solutions!)
In the previous issue, I showed you how to create E-book or reports specially designed to add high perceived value to your consulting service. No joke, trivia, slogan, or poem. Just stick to the solutions. Be their the go-to guy. Remember? Good. Let's move on to the today's topic:
How to minimize customer harassment AND enhance customer loyalty of your clients, AND raise the price of your products or services…at the same time!
Between you and me... in Kyoto, there are some "secret" shops only local people know. The shops don't advertise. They don't even accept TV, Radio, magazine interviews (And they hate Youtubers). They don't do business with big department stores. Do you know why? Because...
Too many demands kill quality of your products and services!
Listen: Limiting the supply of your products or services strategically is necessary if your competitive advantage is quality. If you try to get as many customers as possible, you soon realize you have to compromise customer experiences.
One of the best dentists in Ky... no, I mean Western Japan is suffering from not limiting clients. The dentist is already famous. Actually, too famous. They have too many clients and reservations to handle and don't have time to rest. All staffs are exhausted. The employee turnover rate is so high that they are always looking for new staffs. (Dental service is sensitive. It needs intelligence. Finding proper staffs is hard, and retraining staffs is very costly.) Because of the chaos, the service quality deteriorates day by day. (Recently, even some of the best clients stated to complain)The most frightening example is...
If you enter the restroom of the dentist, you can't even close the door properly!
Once you've established your reputation in your industry, you have to change the marketing policy. For example, you can be Members-only dentist. Like this:
- We don't accept clients without a reservation. And basically, we take reservations from Existing Members Only.
- If you want to be a new member, you need at least one recommendation from existing members. But when our capacity is at its full limit, you still have to wait in our waiting list. Even if you have five recommendations, we can not compromise the quality of our services.
- If you become one of our clients, you are "Three stars member" by default. If you miss one reservation, you lose one star. Then you are "Two stars member". If you keep missing reservations and lose all three stars... you lose your membership. We take another member from our waiting list. But you can recover stars by several ways, for example "No cavities for a full year Bonus".
If you are a dentist, you are hooked, aren't you? Because you know the agonizing anger of "no show". You can take advantage of gamification like this. See?
In the next issue, I show you how to limit your customers creatively in more detail!
Today's Pearl of Wisdom #1:
Limit your customers in creative ways, such as gamification, to minimize customer harassment AND enhance customer loyalty of your clients, AND raise the price of your products or services…at the same time!
Sincerely,
Kentaro Sono
Bonus 1:
In EL PAÍS, in the article Laura Ponte: “En un test que me hizo una vez mi hijo pensé que saldría de centro, pero salí anarcocomunista”, the author Margaryta Yakovenko writes:
¿Se ha operado algo?
No. Bueno, me he tenido que cambiar todos los dientes porque es que estaba sin dientes, me los comía por el bruxismo. Y fue además un proceso traumático. Con los dientes perfectos no me veía porque yo nunca me quise arreglar la boca, porque parte de mi proceso de aceptación era aceptar también esa parte mía, ¿no? Pero lo demás va a su aire. Me da pánico hacerme algo.
Do you know fashion models grow old too?
Children don't know it. They believe in eternal youth. For them, growing old is for other people. That's why they drink too much, stay up late everyday, and smoke endlessly. They feel young this way.
As a result, they grow old at the speed of light.
Take care of your body. Those who believe in their eternal youth love hurting their bodies. They think it's "cool". Don't join this stupid party. Don't read fashion magazines. Read biographies of fashion legends instead.
Today's Pearl of Wisdom #2:
Don't read fashion magazines. If you are truly interested in fashion, read biographies of fashion legends instead!
Bonus 2:
In EL PAÍS, in the article Casi la mitad de las mujeres necesitan medicarse por los dolores de la regla: “Cada mes es un infierno”, the author Jessica MouzoIsabel Valdés writes:
Ceci tiene 42 años y desde los 9, cuando en quinto de primaria tuvo la primera regla, ha arrastrado dolores fortísimos sin tratamiento alguno que le funcionase: “Tenía reglas superabundantes, con muchos coágulos, muy dolorosas e incapacitantes. Eran cólicos punzantes en los ovarios que bajaban por las piernas y subían hacia los riñones. En la universidad tuve dolores tan fuertes que llegué a desmayarme”, cuenta. El sufrimiento era completamente invalidante, pero lo normalizó: “Me hacía una bolita en la cama o pasaba tiempo en el baño. Pero siempre pensé que era normal y que tenía que tomar medicinas para ir al instituto, a la universidad o a trabajar”.
Men should read this kind of articles. Because your partner, your sisters, your daughters may suffer without your knowledge. They don't tell you.
If you have someone on your side who know how you suffer and why you suffer, your pain softens. Suffering in loneliness kills you.
Today's Pearl of Wisdom #3:
Men should have basic knowledge of period pain!
