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The Kentaro Sono Letter 2024
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2024-W39-4 | Thursday | Bonus: FREE
No. 270
From:
Kyoto-shi, Kyoto, Japan
Thursday, 10:00 A.M.
September 26, 2024
Dear Friend,
In The Kentaro Sono Letter 2024, in the issue No. 269, the author Kentaro Sono (It's me) writes:
See? You can create reports or e-books packed with valuable expertise, insights, or know-how in your industry. What ? You don't know how to create such things? To tell you the truth, I don't say everyone can do it, but I know there are thousands people out there who have the potential to do it without knowing the fact!
In the next issue, I talk about how to create the simplest e-books packed with your expertise!
As I promised in the previous issue, I show you today how to create your own e-book or report to add high perceived value to your products or services. To make a long story short...
Give your prospects or clients the solutions to their problems!
Listen: If you have been in your industries long enough, and you have devoted enough energy and time in your career... you already know the common problems of your prospects or clients, and the solutions. All you have to do is just write down the solutions on papers.
But be careful!
Choose carefully what to write. You don't want to awe your prospects or clients with maybe funny, but useless trivia in your industry. Because you don't want to be a their clown. In this case, you want to be their go-to guy. You want to earn trust from them as the expert in your industry. In order to do that...
Just stick to the solution!
What? You don't know how to start? For example, start like this:
Step 1:
List up all the problems related to your specialized area which your prospects or clients must have encountered in their lives. If you you have devoted enough energy and time in your career, you must be able to do it. Forget about chronological order. Forget about details. Forget about importance. You can prioritize them later.
Never care about quality. At this stage, quality doesn't matter. Just quantity matters.
Because when it comes to writing, quality improvement comes from quantity writing. Just write, write, write, and write!
Step 2:
You dumped all you have in your mind onto the paper? Good. Step 2 is relatively easy. Prioritize the list items according to their importance.
Step 3:
We've passed the turning point. Excellent! Now, delete all the list items you can't provide the solutions. Keep all the list items you can provide the solutions.
Step 4:
The goal is in your sight now! Simply explain how to solve each problem on the list, one by one!
Step 5:
Finishing touch! Give each list item good title! (And this is where you may need my service! I create exciting, and specific titles for your wonderful solutions!)
Done! You can use this e-book or report as your template to provide your consultation service. You can customize it later according to specific needs. Or you can use it as special bonus, gift, even advertising. What? You don't know how to sell your consultation service with e-books or reports? The answer is simple. After each solution, add the sentence below .
If you want more custom-tailored advice from me, please contact us! (Click here and you can get my e-mail address!).
Something like this.
In the next issue, I show you How to minimize customer harassment AND enhance customer loyalty of your clients, AND raise the price of your products or services…at the same time!
Today's Pearl of Wisdom #1:
If you want to earn trust from your prospects or clients, don't bother them with your clever remarks, poems, jokes, slogans...just give them solutions to their problems!
Sincerely,
Kentaro Sono
Bonus 1:
In Robb Report, in the article The World’s ‘Most Expensive Bag’ Just Debuted on the Runway in Paris, the author Abby Montanez writes:
The new 1969 Golden Bag was a collaboration between Maison Rabanne and artisan jeweler Arthus Bertrand, creative director Julien Dossena told Robb Report’s sister site. The chainmail purse, priced at a whopping €250,000 (or about $278,353), took 100 hours to craft by hand and was constructed from interlinked gold discs. Since the brand was founded in 1966, Rabanne has been known for its futuristic, space-age creations encompassing unusual materials such as metal, paper, and even plastics.
Do you strategically limit your supply of your products or services? If your products or services excel in terms of quality in your market, nevertheless you don't limit your supply... you are in danger. Many reputable dentists deteriorate after gaining the best reputation. Because too many demands kill their services. In one of the "best" dentist, the bath room door doesn't close properly...
Today's Pearl of Wisdom #2:
If you want to compete with quality, limit the supply of your products or services strategically and say it aloud!
Bonus 2:
In The Globe and Mail, in the article The reign of the restaurant critic is over. Food influencers now wield the power, the author Dakshana Bascaramurty writes:
This changing of the guard has made restaurant coverage far more inclusive and accessible, highlighting the immigrant-run eateries and fast food joints that were seldom covered by traditional critics. But it’s also raised questions of who gets to call themselves a critic. Plenty of food influencers derive some or all of their income promoting restaurants. Can a review be trusted if a content creator was invited by a restaurant, had their meal covered or received payment for a post?
It's not bad thing promoting someone for money. But if you hide the fact you are paid to take the job, it gets ugly.
Pretending to be a innocent reviewer is a job of amateur.
Don't rely on "influencers" easily. If you are not sure, jump to The Wall Street Journal, read the article Gap and Kanye West Are Ending Their Partnership. Italy woke up because of Chiara Ferragni. In France, you can find many examples of "influvoleurs" in Le Monde or Le Figaro.
You don't have to rely on those who don't respect your products or services at all. Learn the arts of legitimate marketing from the history.
Today's Pearl of Wisdom #3:
Pretending to be a innocent reviewer is a job of amateur. Don't rely on such amateurs! Learn the arts of legitimate marketing from the history!
